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A Mail/Telephone Technique For Collecting Primary Data

Author

Listed:
  • Smith, Richard W.
  • Conrad, Jon M.
  • Storey, David A.

Abstract

A mail/telephone technique is discussed which achieved a 79 percent response rate at a cost per usable survey which was only about 50 percent above the general average costs for using mailed questionnaires. With proper follow-up techniques this method is capable of yielding even higher response rates at a cost far below personal, face-to-face interviews.

Suggested Citation

  • Smith, Richard W. & Conrad, Jon M. & Storey, David A., 1978. "A Mail/Telephone Technique For Collecting Primary Data," Journal of the Northeastern Agricultural Economics Council, Northeastern Agricultural and Resource Economics Association, vol. 7(01), pages 1-3, April.
    • Handle: RePEc:ags:nareaj:159008
    DOI: 10.22004/ag.econ.159008
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    File URL: https://ageconsearch.umn.edu/record/159008/files/A%20mail.pdf
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    References listed on IDEAS

    as
    1. R. C. Buse, 1973. "Increasing Response Rates in Mailed Questionnaires," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 55(3), pages 503-508.
    2. Rueben C. Buse, 1975. "Increasing Response Rates in Mailed Questionnaires: Reply," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 57(3), pages 520-521.
    3. Ralph M. Brooks & Vernon D. Ryan & Brian F. Blake & John R. Gordon, 1975. "Increasing Response Rates in Mailed Questionnaires: Comment," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 57(3), pages 517-519.
    4. Russell L. Gum & William E. Martin, 1975. "Problems and Solutions in Estimating the Demand for and Value of Rural Outdoor Recreation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 57(4), pages 558-566.
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