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Fast Moving Consumer Goods (FMCG) Market in Romania. Features and Trends

Author

Listed:
  • Silvius Stanciu

    (”Dunãrea de Jos” University of Gala?i, Romania)

  • Florina Oana Virlanuta

    (”Dunãrea de Jos” University of Gala?i, Romania)

  • Oana Alexandra Vochin

    (Bucharest University of Economic Studies)

  • Romeo Victor Ionescu

    (”Dunãrea de Jos” University of Gala?i, Romania)

  • Valentin Marian Antohi

    (”Dunãrea de Jos” University of Gala?i, Romania)

Abstract

The development of the fast-moving consumer goods market in Romania, disputed by European companies specialized in retail, is a spectacular phenomenon, which exceeded the forecasts of the specialists and the expectations of the investors. European integration and adherence to Western security systems gave the specialized companies, with foreign capital, the security they needed in order to carry out consistent investments. The paper proposes a presentation and analysis of the development of modern means of commerce specific to the fast-moving consumer goods’ sector in our country. The bibliographic documentation was made using specialized sources and specialized articles from well known scientific databases. The assessment of the degree of concentration of the fast-moving consumer goods market based on the Gini Struck Method has led to a high value of the index, which shows the dominance of large economic agents at national level. The fierce competition has forced the companies in the sector to develop commercial areas, to innovate sales techniques, to identify new market niches, or even social responsibility actions. The forecasts for the development of the sector are optimistic, but the operators have to identify new means for consolidating or increasing the market position. The paper has an applicative character, being especially useful to consumers and the business environment.

Suggested Citation

  • Silvius Stanciu & Florina Oana Virlanuta & Oana Alexandra Vochin & Romeo Victor Ionescu & Valentin Marian Antohi, 2019. "Fast Moving Consumer Goods (FMCG) Market in Romania. Features and Trends," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(S13), pages 778-778, November.
    • Handle: RePEc:aes:amfeco:v:21:y:2019:i:s13:p:778
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    References listed on IDEAS

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    1. Cezar Ionut BICHESCU & Silvius STANCIU, 2018. "Considerations on the Romanian International Trade with Agri-Food Products," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 30-37.
    2. Dinu Vasile, 2008. "The Ethical Dimension Of Business," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 1-5, February.
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    5. Gerard Cazabat & Mihaela Gabriela Belu & Ioan Popa & Dorel Mihai Paraschiv, 2017. "Models and Practice of Retail Location on the Romanian Market," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 493-493, May.
    6. Mihai COSTEA, 2016. "Consumption-Based Economy. The Case Of Romania In The Last Two Decades," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(Special I), pages 1-6.
    7. Vilma Tamuliene & Asta Raupeliene & Egle Kazlauskiene, 2017. "Farmers Preferences Selecting Agricultural Consulting Services," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 13(4), pages 79-87.
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    Citations

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    Cited by:

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    2. Alžbeta Kucharčíková & Martin Mičiak & Emese Tokarčíková & Nikola Štaffenová, 2023. "The Investments in Human Capital within the Human Capital Management and the Impact on the Enterprise’s Performance," Sustainability, MDPI, vol. 15(6), pages 1-21, March.
    3. Dan-Cristian Dabija & Brândușa Mariana Bejan & Claudiu Pușcaș, 2020. "A Qualitative Approach to the Sustainable Orientation of Generation Z in Retail: The Case of Romania," JRFM, MDPI, vol. 13(7), pages 1-20, July.
    4. Silvius STANCIU, 2022. "Post COVID-19 Lessons. Could the SARS-CoV-2 Virus be a Progress Factor? A Literature Review," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 36-46.
    5. Ecaterina Milica DOBROTA & Roxana SARBU & Silvius STANCIU, 2022. "The SMEs Accessibility to Public Procurement in Romania. The Grounds for Bids Rejection," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 68-75.
    6. Romeo Victor Ionescu & Monica Laura Zlati & Valentin Marian Antohi & Florina Oana Virlanuta & Silvius Stanciu, 2022. "Quantifying the Digitalisation Impact on the EU Economy. Case Study: Germany and Sweden vs. Romania and Greece," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(59), pages 1-61.

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    More about this item

    Keywords

    fast moving consumer goods (FMCG) market; Struck Gini Index; concentration; Romania;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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