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The candidates in their own words: A textual analysis of 2016 president primary debates

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  • Weifeng Zhong

Abstract

In the 2016 election cycle, the two major parties held 20 primary debates, and the candidates spoke hundreds of thousands of words. In this paper, I turn them into "word data" and examine three characteristics of the candidates: (1) Where do the candidates stand on a spectrum of policy positions? (2) How negative are the candidates' political sentiments? (3) How effectively do the candidates' speeches deliver content? This word-data approach makes possible observations that are difficult to discover with conventional methods. For example, I find the political speeches of both Hillary Clinton and Donald Trump appear moderate in policy positions, positive in political sentiments, and effective in delivering content.

Suggested Citation

  • Weifeng Zhong, 2016. "The candidates in their own words: A textual analysis of 2016 president primary debates," AEI Economic Perspectives, American Enterprise Institute, April.
  • Handle: RePEc:aei:journl:y:2016:id:882015
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    Cited by:

    1. J. Eric Oliver & Wendy M. Rahn, 2016. "Rise of the Trumpenvolk," The ANNALS of the American Academy of Political and Social Science, , vol. 667(1), pages 189-206, September.

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