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Industry 4.0 technologies revolutionizing the civil aviation sector: e-services technology adoption in aviation industry

Author

Listed:
  • Ya Neneh Awe

    (School of Graduate Studies, Ibn Haldun University, Ulubatli Hasan Cad., No: 2, Basaksehir, 34494, Istanbul, Turkey)

  • Umit Hacioglu

    (School of Business, Ibn Haldun University, Turkey)

  • Melike Zehir

    (Assistant Professor, School of Business, Ibn Haldun University, Ulubatli Hasan Cad., No: 2, Basaksehir, 34494, Istanbul, Turkey)

Abstract

Industry 4.0 technologies have optimized efficiency and effectiveness through the manufacture of sophisticated products and services, which result in enhancement of operations, improvement in safety, time, and cost-saving, and have revolutionized operations in almost all industries and have tremendously transformed the aviation sector. This study aims to examine the passenger travel experience with the implementation of e-services before, during, and after trips, from ticket bookings, self-check-in, smart boarding, in-flight services to baggage tracking after flight. Furthermore, the study seeks to identify the modern technologies with which air passengers are familiar or actively use, and to analyze the factors that influence their acceptance of these e-services. A research model was developed based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and modified to suit the objectives of this study. The study objectives were achieved through a survey, a self-administered online questionnaire from 253 air passengers was obtained, and data was analyzed using SPSS 25 software. The results reveal that performance expectancy, price-value, hedonic motivations, perceived benefits and habit have a positive significant influence on behavioral intention, while social influence, perceived challenges, facilitating conditions and effort expectancy were not supported. The results of the study give insights into how different passengers, different age groups, different geographical locations, and different technological maturity perceive such implementations. This will provide policymakers ideas on how to better manage and enhance e-services. Key Words:Aviation, digitalization, e-services/self-services, industry 4.0 technologies, passenger-experience, smart airport

Suggested Citation

  • Ya Neneh Awe & Umit Hacioglu & Melike Zehir, 2025. "Industry 4.0 technologies revolutionizing the civil aviation sector: e-services technology adoption in aviation industry," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 7(1), pages 67-81, January.
    • Handle: RePEc:adi:ijbess:v:7:y:2025:i:1:p:67-81
    DOI: 10.36096/ijbes.v7i1.793
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    References listed on IDEAS

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    1. Alok Kumar Singh, 2015. "Modeling passengers’ future behavioral intentions in airline industry using SEM," Journal of Advances in Management Research, Emerald Group Publishing Limited, vol. 12(2), pages 107-127, August.
    2. Che-Hui Lien & Maxwell K. Hsu & Jing-Zhi Shang & Stephen W. Wang, 2021. "Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan," The Service Industries Journal, Taylor & Francis Journals, vol. 41(9-10), pages 671-695, July.
    3. Rajaguru, Rajesh, 2016. "Role of value for money and service quality on behavioural intention: A study of full service and low cost airlines," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 114-122.
    4. Hajli, Nick, 2015. "Social commerce constructs and consumer's intention to buy," International Journal of Information Management, Elsevier, vol. 35(2), pages 183-191.
    5. Alok Kumar Singh, 2015. "Modeling passengers’ future behavioral intentions in airline industry using SEM," Journal of Advances in Management Research, Emerald Group Publishing Limited, vol. 12(2), pages 107-127, August.
    6. Alok Kumar Singh, 2015. "Modeling passengers’ future behavioral intentions in airline industry using SEM," Journal of Advances in Management Research, Emerald Group Publishing Limited, vol. 12(2), pages 107-127, August.
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