INFORMS
Marketing Science
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2000, Volume 19, Issue 1
- 43-62 The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines
by Eric T. Bradlow & David C. Schmittlein - 63-82 Bundling and Competition on the Internet
by Yannis Bakos & Erik Brynjolfsson - 83-103 Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution
by John G. Lynch , Jr. & Dan Ariely - 104-104 Focus on Authors
by anonymous
1999, Volume 18, Issue 4
- 463-484 The Quality Double Whammy
by William Boulding & Ajay Kalra & Richard Staelin - 485-503 When and How Is the Internet Likely to Decrease Price Competition?
by Rajiv Lal & Miklos Sarvary - 504-526 The Decomposition of Promotional Response: An Empirical Generalization
by David R. Bell & Jeongwen Chiang & V. Padmanabhan - 527-546 The Variety of an Assortment
by Stephen J. Hoch & Eric T. Bradlow & Brian Wansink - 547-568 Success in High-Technology Markets: Is Marketing Capability Critical?
by Shantanu Dutta & Om Narasimhan & Surendra Rajiv - 569-583 Why Analyst Overconfidence About the Functional Form of Demand Models Can Lead to Overpricing
by Alan L. Montgomery & Eric T. Bradlow - 584-604 MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data
by Rick L. Andrews & Ajay K. Manrai - 605-610 Research Note: Overselling with Opportunistic Cancellations
by Eyal Biyalogorsky & Ziv Carmon & Gila E. Fruchter & Eitan Gerstner
1999, Volume 18, Issue 3
- 195-195 Introduction to the Special Issue on Managerial Decision Making
by Richard Staelin - 196-207 The Success of Marketing Management Support Systems
by Berend Wierenga & Gerrit H. Van Bruggen & Richard Staelin - 208-229 Accounting Profits Versus Marketing Profits: A Relevant Metric for Category Management
by Yuxin Chen & James D. Hess & Ronald T. Wilcox & Z. John Zhang - 230-246 “Do the Right Thing:” Diverging Effects of Accountability in a Managerial Context
by Christina L. Brown - 247-273 Commercial Use of UPC Scanner Data: Industry and Academic Perspectives
by Randolph E. Bucklin & Sunil Gupta - 274-300 A Decision Support System for Planning Manufacturers' Sales Promotion Calendars
by Jorge M. Silva-Risso & Randolph E. Bucklin & Donald G. Morrison - 301-316 PromoCast™: A New Forecasting Method for Promotion Planning
by Lee G. Cooper & Penny Baron & Wayne Levy & Michael Swisher & Paris Gogos - 317-332 The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications
by Praveen K. Kopalle & Carl F. Mela & Lawrence Marsh - 333-351 The Fundamental Templates of Quality Ads
by Jacob Goldenberg & David Mazursky & Sorin Solomon - 352-372 SilverScreener: A Modeling Approach to Movie Screens Management
by Sanjeev Swami & Jehoshua Eliashberg & Charles B. Weinberg - 373-395 Development and Implementation of a Segment Selection Procedure for Industrial Product Markets
by Mitzi Montoya-Weiss & Roger J. Calantone - 396-416 Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television
by Sachin Gupta & Dipak C. Jain & Mohanbir S. Sawhney - 417-434 Risk Behavior in Response to Quotas and Contests
by Anil Gaba & Ajay Kalra - 435-454 Industrial Pricing: Theory and Managerial Practice
by Peter M. Noble & Thomas S. Gruca - 455-457 Commentary on “Industrial Pricing: Theory and Mangerial Practice”
by George E. Cressman , Jr. - 458-459 Response to the Comments on “Industrial Pricing: Theory and Managerial Practice”
by Peter M. Noble & Thomas S. Gruca - 460-462 Focus on Authors
by anonymous
1999, Volume 18, Issue 2
- 95-114 The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions
by Puneet Manchanda & Asim Ansari & Sunil Gupta - 115-136 A Bayesian Model to Forecast New Product Performance in Domestic and International Markets
by Ramya Neelamegham & Pradeep Chintagunta - 137-153 Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes
by Barry L. Bayus & William P. Putsis, Jr. - 154-177 Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims?
by Sanjay K. Dhar & Claudia González-Vallejo & Dilip Soman - 178-192 The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects
by Kwangpil Chang & S. Siddarth & Charles B. Weinberg
1999, Volume 18, Issue 1
- 1-22 Managing Advertising and Promotion for Long-Run Profitability
by Kamel Jedidi & Carl F. Mela & Sunil Gupta - 23-41 Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations
by Raj Sethuraman & V. Srinivasan & Doyle Kim - 42-58 Competition in Durable Goods Markets: The Strategic Consequences of Leasing and Selling
by Preyas S. Desai & Devavrat Purohit - 59-76 Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment
by Sang Yong Kim & Richard Staelin - 77-92 What You Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions
by Roland T. Rust & J. Jeffrey Inman & Jianmin Jia & Anthony Zahorik - 93-94 Focus on Authors
by anonymous
1998, Volume 17, Issue 4
- 297-300 Last Reflections of the Editor
by Richard Staelin - 301-316 Process Innovation, Product Differentiation, and Channel Structure: Strategic Incentives in a Duopoly
by Sudheer Gupta & Richard Loulou - 317-337 Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice
by Klaus Wertenbroch - 338-355 Coordinating Channels Under Price and Nonprice Competition
by Ganesh Iyer - 356-379 Brand Equity and Vertical Product Line Extent
by Taylor Randall & Karl Ulrich & David Reibstein - 380-405 Response to Competitive Entry: A Rationale for Delayed Defensive Reaction
by Ajay Kalra & Surendra Rajiv & Kannan Srinivasan - 406-423 Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products
by Ravi Anupindi & Maqbool Dada & Sachin Gupta
1998, Volume 17, Issue 3
- 181-195 Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers
by Sridhar Balasubramanian - 196-213 COSTA: Contribution Optimizing Sales Territory Alignment
by Bernd Skiera & Sönke Albers - 214-235 Planning Media Schedules in the Presence of Dynamic Advertising Quality
by Prasad A. Naik & Murali K. Mantrala & Alan G. Sawyer - 236-252 Utility Covariances and Context Effects in Conjoint MNP Models
by Rinus Haaijer & Michel Wedel & Marco Vriens & Tom Wansbeek - 253-270 Inertia and Variety Seeking in a Model of Brand-Purchase Timing
by Pradeep K. Chintagunta - 271-272 Editorial: A Discussion of Bait and Switch
by Richard Staelin - 273-282 Does “Bait and Switch” Really Benefit Consumers?
by William L. Wilkie & Carl F. Mela & Gregory T. Gundlach - 283-289 Yes, “Bait and Switch” Really Benefits Consumers
by James D. Hess & Eitan Gerstner - 290-293 Does “Bait and Switch” Really Benefit Consumers? Advancing the Discussion …
by William L. Wilkie & Carl F. Mela & Gregory T. Gundlach - 294-295 Focus on Authors
by anonymous
1998, Volume 17, Issue 2
- 91-106 Similarities in Choice Behavior Across Product Categories
by Andrew Ainslie & Peter E. Rossi - 107-123 Monitoring and Incentives in Sales Organizations: An Agency-Theoretic Perspective
by Kissan Joseph & Alex Thevaranjan - 124-138 To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials
by S. Siddarth & Amitava Chattopadhyay - 139-155 The Role of Sale Signs
by Eric T. Anderson & Duncan I. Simester - 156-169 Product Line Design for a Distribution Channel
by J. Miguel Villas-Boas - 170-178 Direct Estimation of Batsell and Polking's Model
by Sang-June Park & Minhi Hahn
1998, Volume 17, Issue 1
- 4-28 The Red and the Black: Mental Accounting of Savings and Debt
by Drazen Prelec & George Loewenstein - 29-44 A Hierarchical Bayes Model of Primary and Secondary Demand
by Neeraj Arora & Greg M. Allenby & James L. Ginter - 45-65 A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction
by Ruth N. Bolton - 66-88 Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP
by David R. Bell & James M. Lattin - 89-89 Erratum to “Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models” by Van den Bulte and Lilien
by anonymous
1997, Volume 16, Issue 4
- 295-314 The Impact of Waiting Time Guarantees on Customers' Waiting Experiences
by Piyush Kumar & Manohar U. Kalwani & Maqbool Dada - 315-337 Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data
by Alan L. Montgomery - 338-353 Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models
by Christophe Van den Bulte & Gary L. Lilien - 354-369 Mixing Behavior in Cross-Country Diffusion
by William P. Putsis, Jr. & Sridhar Balasubramanian & Edward W. Kaplan & Subrata K. Sen - 370-391 A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice
by Patricia M. West & Patrick L. Brockett & Linda L. Golden
1997, Volume 16, Issue 3
- 185-207 Vertical Strategic Interaction: Implications for Channel Pricing Strategy
by Eunkyu Lee & Richard Staelin - 208-227 Why Store Brand Penetration Varies by Retailer
by Sanjay K. Dhar & Stephen J. Hoch - 228-245 Dual Distribution Channels: The Competition Between Rental Agencies and Dealers
by Devavrat Purohit - 246-255 Side Payments in Marketing
by John R. Hauser & Duncan I. Simester & Birger Wernerfelt - 256-270 Will It Every Fly? Modeling the Takeoff of Really New Consumer Durables
by Peter N. Golder & Gerard J. Tellis - 271-293 Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
by Venkatesh Shankar
1997, Volume 16, Issue 2
- 97-111 A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation
by J. Jeffrey Inman & James S. Dyer & Jianmin Jia - 112-128 Slotting Allowances and New Product Introductions
by Martin A. Lariviere & V. Padmanabhan - 129-145 Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services
by Eugene W. Anderson & Claes Fornell & Roland T. Rust - 146-165 Products with Branded Components: An Approach for Premium Pricing and Partner Selection
by R. Venkatesh & Vijay Mahajan - 166-181 Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework
by Kirthi Kalyanam & Daniel S. Putler
1997, Volume 16, Issue 1
- 1-23 A Model of Retail Formats Based on Consumers' Economizing on Shopping Time
by Paul R. Messinger & Chakravarthi Narasimhan - 24-38 Marketing Information: A Competitive Analysis
by Miklos Sarvary & Philip M. Parker - 39-59 Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
by Kamel Jedidi & Harsharanjeet S. Jagpal & Wayne S. DeSarbo - 60-80 Supermarket Competition: The Case of Every Day Low Pricing
by Rajiv Lal & Ram Rao - 81-94 Manufacturer's Return Policies and Retail Competition
by V. Padmanabhan & I. P. L. Png - 95-96 Focus on Authors
by anonymous
1996, Volume 15, Issue 4
- 301-320 Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking
by Dan Horsky & Paul Nelson - 321-340 The Value of Purchase History Data in Target Marketing
by Peter E. Rossi & Robert E. McCulloch & Greg M. Allenby - 341-358 Controllable Factors of New Product Success: A Cross-National Comparison
by Roger J. Calantone & Jeffrey B. Schmidt & X. Michael Song - 359-378 A Dynamic Analysis of Market Structure Based on Panel Data
by Tülin Erdem - 379-394 Asymmetric Promotion Effects and Brand Positioning
by Bart J. Bronnenberg & Luc Wathieu
1996, Volume 15, Issue 3
- 207-221 Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach
by Kirthi Kalyanam - 222-242 Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share
by Douglas Bowman & Hubert Gatignon - 243-261 A Multiplicative Fixed-Effects Model of Consumer Choice
by Purushottam Papatla - 262-279 Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model
by Füsun Gönül & Kannan Srinivasan - 280-299 A Framework for Investigating Habits, “The Hand of the Past,” and Heterogeneity in Dynamic Brand Choice
by Rishin Roy & Pradeep K. Chintagunta & Sudeep Haldar
1996, Volume 15, Issue 2
- 113-131 A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures
by Mohanbir S. Sawhney & Jehoshua Eliashberg - 132-151 The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory
by Rajiv Lal & Chakravarthi Narasimhan - 152-172 Modeling Preference and Structural Heterogeneity in Consumer Choice
by Wagner A. Kamakura & Byung-Do Kim & Jonathan Lee - 173-191 Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
by Peter J. Lenk & Wayne S. DeSarbo & Paul E. Green & Martin R. Young - 192-203 The Effect of Package Coupons on Brand Choice: An Epilogue on Profits
by Sanjay K. Dhar & Donald G. Morrison & Jagmohan S. Raju
1996, Volume 15, Issue 1
- 1-20 Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
by Tülin Erdem & Michael P. Keane - 21-37 A Theory of Forward Buying, Merchandising, and Trade Deals
by Rajiv Lal & John D. C. Little & J. Miguel Villas-Boas - 38-59 A Segment-Level Model of Category Volume and Brand Choice
by William R. Dillon & Sunil Gupta - 60-85 Asymmetric Reference Price Effects and Dynamic Pricing Policies
by Praveen K. Kopalle & Ambar G. Rao & João L. Assunção - 86-108 Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence
by Deepak Agrawal - 109-109 Addendum to “Cross-Validating Regression Models in Marketing Research” Vol. 12, No. 4, Fall 1993, pp. 415–427
by Joel H. Steckel & Wilfried R. Vanhonacker
1995, Volume 14, Issue 4
- 343-359 Channel Coordination Mechanisms for Customer Satisfaction
by Wujin Chu & Preyas S. Desai - 360-377 Channel Coordination When Retailers Compete
by Charles A. Ingene & Mark E. Parry - 378-394 Optimal Selection for Direct Mail
by Jan Roelf Bult & Tom Wansbeek - 395-416 Competitive Coupon Targeting
by Greg Shaffer & Z. John Zhang - 417-441 Why Do We Observe Minimal Warranties?
by Nancy A. Lutz & V. Padmanabhan - 442-466 Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs
by Sridhar Moorthy & Kannan Srinivasan
1995, Volume 14, Issue 3_supplement
- G1-G5 Introduction to the Special Issue: Empirical Generalizations in Marketing
by Frank M. Bass & Jerry Wind - G6-G19 Empirical Generalizations and Marketing Science: A Personal View
by Frank M. Bass - G20-G28 Empirical Generalisations, Theory, and Method
by A. S. C. Ehrenberg - G29-G35 Good Empirical Generalizations
by Patrick Barwise - G36-G46 Empirical Marketing Generalization Using Meta-Analysis
by John U. Farley & Donald R. Lehmann & Alan Sawyer - G47-G60 Searching for Generalizations in Business Marketing Negotiations
by Jehoshua Eliashberg & Gary L. Lilien & Nam Kim - G61-G70 A Latent Look at Empirical Generalizations
by Donald G. Morrison & Jorge Silva-Risso - G71-G78 Patterns of Buyer Behavior: Regularities, Models, and Extensions
by Mark Uncles & Andrew Ehrenberg & Kathy Hammond - G79-G88 Diffusion of New Products: Empirical Generalizations and Managerial Uses
by Vijay Mahajan & Eitan Muller & Frank M. Bass - G89-G100 Game Theory and Empirical Generalizations Concerning Competitive Promotions
by Ram C. Rao & Ramesh V. Arjunji & B. P. S. Murthi - G101-G108 Competitive Response and Equilibria
by Rajiv Lal & V. Padmanabhan - G109-G121 Empirical Generalizations About Market Evolution and Stationarity
by Marnik G. Dekimpe & Dominique M. Hanssens - G122-G132 How Promotions Work
by Robert C. Blattberg & Richard Briesch & Edward J. Fox - G133-G140 A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising
by Leonard M. Lodish & Magid M. Abraham & Jeanne Livelsberger & Beth Lubetkin & Bruce Richardson & Mary Ellen Stevens - G141-G150 Generalizing What Is Known About Temporal Aggregation and Advertising Carryover
by Robert P. Leone - G151-G160 Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price
by Anil Kaul & Dick R. Wittink - G161-G169 Empirical Generalizations from Reference Price Research
by Gurumurthy Kalyanaram & Russell S. Winer - G170-G179 The Underlying Structure of Brand Awareness Scores
by Gilles Laurent & Jean-Noël Kapferer & Françoise Roussel - G180-G189 Empirical Generalizations in the Modeling of Consumer Choice
by Robert Meyer & Eric J. Johnson - G190-G202 Market Share and Distribution: A Generalization, a Speculation, and Some Implications
by David J. Reibstein & Paul W. Farris - G203-G211 The Quality of Economic Output: Empirical Generalizations About Its Distribution and Relationship to Market Share
by Claes Fornell - G212-G221 Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research
by Gurumurthy Kalyanaram & William T. Robinson & Glen L. Urban - G222-G236 Identifying Generalizable Effects of Strategic Actions on Firm Performance: The Case of Demand-Side Returns to R&D Spending
by William Boulding & Richard Staelin
1995, Volume 14, Issue 2
- 123-147 The Forecaster's Dilemma
by Chaim M. Ehrman & Steven M. Shugan - 148-165 Flexibility in Consumer Purchasing for Uncertain Future Tastes
by John W. Walsh - 166-188 Signalling Price Image Using Advertised Prices
by Duncan Simester - 189-223 Has Power Shifted in the Grocery Channel?
by Paul R. Messinger & Chakravarthi Narasimhan - 224-249 Product and Price Competition in a Two-Dimensional Vertical Differentiation Model
by Mark B. Vandenbosch & Charles B. Weinberg - 250-252 A Relatively Unbiased Measure of Discrimination Ability in Product Design: An Addendum to Buchanan and Henderson (1992)
by Pamela W. Henderson & Bruce Buchanan
1995, Volume 14, Issue 1
- 1-21 The Persistence of Marketing Effects on Sales
by Marnik G. Dekimpe & Dominique M. Hanssens - 22-42 A Three-Stage Model of Industrial Trade Show Performance
by Srinath Gopalakrishna & Gary L. Lilien - 43-60 Pull Promotions and Channel Coordination
by Eitan Gerstner & James D. Hess - 61-81 A High-Tech Product Market Share Model with Customer Expectations
by Eileen Bridges & Chi Kin (Bennett) Yim & Richard A. Briesch - 82-104 The Impact of Reference Price Effects on the Profitability of Price Promotions
by Eric A. Greenleaf - 105-122 Competing Coupon Promotions and Category Sales
by Jeongwen Chiang
1994, Volume 13, Issue 4
- 327-350 Customer Satisfaction Incentives
by John R. Hauser & Duncan I. Simester & Birger Wernerfelt - 351-373 The Impact of Dealing Patterns on Purchase Behavior
by Aradhna Krishna - 374-391 The Effects of Television Advertising on Local Telephone Usage: Exploratory Data Analysis and Response Modeling
by Martin A. Koschat & Darius J. Sabavala - 392-411 What Should You Do When Your Competitors Send in the Clones?
by Devavrat Purohit - 412-423 Adoption, Transfers, and Incentives in a Franchise Network with Positive Externalities
by Barrie R. Nault & Albert S. Dexter
1994, Volume 13, Issue 3
- 203-223 Why the Bass Model Fits without Decision Variables
by Frank M. Bass & Trichy V. Krishnan & Dipak C. Jain - 224-247 Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model
by Minhi Hahn & Sehoon Park & Lakshman Krishnamurthi & Andris A. Zoltners - 248-273 Competitive Positioning in Markets with Nonuniform Preferences
by Asim Ansari & Nicholas Economides & Avijit Ghosh - 274-297 A Model of Stochastic Variety-Seeking
by Minakshi Trivedi & Frank M. Bass & Ram C. Rao - 298-309 Selling Formats for Search Goods
by Birger Wernerfelt - 310-326 Nonlinear Pricing to Produce Information
by David J. Braden & Shmuel S. Oren
1994, Volume 13, Issue 2
- 121-144 Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-Based Approach
by Murali K. Mantrala & Prabhakant Sinha & Andris A. Zoltners - 145-164 The Effect of Package Coupons on Brand Choice
by Jagmohan S. Raju & Sanjay K. Dhar & Donald G. Morrison - 165-176 Competition to Retain Customers
by A. M. McGahan & Pankaj Ghemawat - 177-189 Signaling Quality by Selling Through a Reputable Retailer: An Example of Renting the Reputation of Another Agent
by Wujin Chu & Woosik Chu - 190-202 Sleeping with the Enemy: Should Competitors Share the Same Advertising Agency?
by J. Miguel Villas-Boas
1994, Volume 13, Issue 1
- 3-22 Gaining More by Stocking Less: A Competitive Analysis of Product Availability
by Subramanian Balachander & Peter H. Farquhar - 23-40 Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice
by Itamar Simonson & Ziv Carmon & Suzanne O'Curry - 41-67 Customer Base Analysis: An Industrial Purchase Process Application
by David C. Schmittlein & Robert A. Peterson - 68-82 On the Function of Sales Assistance
by Birger Wernerfelt - 83-99 The Governance of Exclusive Territories When Dealers can Bootleg
by Shantanu Dutta & Mark Bergen & George John - 100-120 Durable-Goods Monopolists, Rational Consumers, and Improving Products
by Anirudh Dhebar
1993, Volume 12, Issue 4
- 339-356 A Retailer Promotion Policy Model Considering Promotion Signal Sensitivity
by J. Jeffrey Inman & Leigh McAlister - 357-377 The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality
by Itamar Simonson & Stephen Nowlis & Katherine Lemon - 378-394 Modeling Loss Aversion and Reference Dependence Effects on Brand Choice
by Bruce G. S. Hardie & Eric J. Johnson & Peter S. Fader - 395-414 Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models
by Kristiaan Helsen & David C. Schmittlein - 415-427 Cross-Validating Regression Models in Marketing Research
by Joel H. Steckel & Wilfried R. Vanhonacker
1993, Volume 12, Issue 3
- 213-229 Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues
by Füsun Gönül & Kannan Srinivasan - 230-247 Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles
by V. Padmanabhan & Ram C. Rao - 248-269 An Implemented System for Improving Promotion Productivity Using Store Scanner Data
by Magid M. Abraham & Leonard M. Lodish - 270-279 Testing Predicted Choices Against Observations in Probabilistic Discrete-Choice Models
by Joel L. Horowitz & Jordan J. Louviere - 280-303 Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols
by Ruth N. Bolton - 304-317 Accounting for Heterogeneity and Nonstationarity in a Cross-Sectional Model of Consumer Purchase Behavior
by Peter S. Fader & James M. Lattin - 318-338 Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef
by Elizabeth Hoffman & Dale J. Menkhaus & Dipankar Chakravarti & Ray A. Field & Glen D. Whipple
1993, Volume 12, Issue 2
- 125-143 The Antecedents and Consequences of Customer Satisfaction for Firms
by Eugene W. Anderson & Mary W. Sullivan - 144-166 A Look on the Cost Side: Market Share and the Competitive Environment
by William Boulding & Richard Staelin - 167-183 Truth in Concentration in the Land of (80/20) Laws
by David C. Schmittlein & Lee G. Cooper & Donald G. Morrison - 184-208 Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households
by Pradeep K. Chintagunta - 209-212 Composite Dependent Variables and the Market Share Effect
by Robert Jacobson & David A. Aaker
1993, Volume 12, Issue 1
- 1-27 The Voice of the Customer
by Abbie Griffin & John R. Hauser - 28-52 The Measurement and Determinants of Brand Equity: A Financial Approach
by Carol J. Simon & Mary W. Sullivan - 53-72 Scale and Scope Effects on Advertising Agency Costs
by Alvin J. Silk & Ernst R. Berndt - 73-87 An Empirical Investigation of Returns to Search
by Brian T. Ratchford & Narasimhan Srinivasan - 88-102 Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test
by J. Miguel Villas-Boas - 103-124 An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data
by Venkatram Ramaswamy & Wayne S. Desarbo & David J. Reibstein & William T. Robinson
1992, Volume 11, Issue 4
- 327-347 Demand Signalling and Screening in Channels of Distribution
by Wujin Chu - 348-358 An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model
by Thomas S. Gruca & K. Ravi Kumar & D. Sudharshan - 359-371 Price Sensitivity and Television Advertising Exposures: Some Empirical Findings
by Vinay Kanetkar & Charles B. Weinberg & Doyle L. Weiss