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Rejoinder--Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction

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Author Info

  • Robert Zeithammer

    ()
    (Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095)

  • Christopher Adams

    ()
    (Federal Trade Commission, Washington, DC 20580)

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    Abstract

    This paper presents the authors' rejoinder to Zeithammer and Adams [Zeithammer, R., C. Adams. 2010. The sealed-bid abstraction in online auctions. Marketing Sci. 29(6) 964-987]. This rejoinder clarifies and qualifies conclusions of the original paper and makes suggestions for fruitful areas of future research. In particular, the original paper shows that bidding style can make a big difference in managerial decisions, but a structural model would be necessary to make confident predictions under different reserve prices. The rejoinder also clarifies the interpretation of feedback as a measure of bidder experience, and the relationship between bidder experience and bidding style.

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    File URL: http://dx.doi.org/10.1287/mksc.1100.0597
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    Bibliographic Info

    Article provided by INFORMS in its journal Marketing Science.

    Volume (Year): 29 (2010)
    Issue (Month): 6 (11-12)
    Pages: 998-1000

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    Handle: RePEc:inm:ormksc:v:29:y:2010:i:6:p:998-1000

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    Related research

    Keywords: auctions; econometrics; empirical IO methods; measurement and inference;

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