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Database Submission—The Evolving Social Network of Marketing Scholars

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Author Info

  • Jacob Goldenberg

    ()
    (School of Business Administration, Hebrew University of Jerusalem, 91905 Jerusalem, Israel; and Columbia Business School, Columbia University, New York, New York 10027)

  • Barak Libai

    ()
    (Leon Recanati Graduate School of Business Administration, Tel Aviv University, 69978 Tel Aviv, Israel)

  • Eitan Muller

    ()
    (Leon Recanati Graduate School of Business Administration, Tel Aviv University, 69978 Tel Aviv, Israel; and Stern School of Business, New York University, New York, New York 10012)

  • Stefan Stremersch

    ()
    (Erasmus School of Economics, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands; and IESE Business School, Universidad de Navarra, 08034 Barcelona, Spain)

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    Abstract

    The interest in social networks among marketing scholars and practitioners has sharply increased in the last decade. One social network of which network scholars increasingly recognize the unique value is the academic collaboration (coauthor) network. We offer a comprehensive database of the collaboration network among marketing scholars over the last 40 years (available at http://mktsci.pubs.informs.org. Based on the ProQuest database, it documents the social collaboration among researchers in dozens of the leading marketing journals, enabling us to create networks of active marketing researchers. Unlike most of the published academic collaboration research, our database is dynamic and follows the evolution of the field over many years. In this paper, we describe the database and point to some basic network descriptives that lead to interesting research questions. We believe this database can be of much value to researchers interested in the evolution of social networks over time, as well as the specific evolution of the marketing discipline. The data set described in this paper is maintained by the authors and available through http://mktsci.pubs.informs.org

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    File URL: http://dx.doi.org/10.1287/mksc.1090.0539
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    Bibliographic Info

    Article provided by INFORMS in its journal Marketing Science.

    Volume (Year): 29 (2010)
    Issue (Month): 3 (05-06)
    Pages: 561-567

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    Handle: RePEc:inm:ormksc:v:29:y:2010:i:3:p:561-567

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    Related research

    Keywords: social network; scientific collaboration; egocentric networks; scientometrics;

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