IDEAS home Printed from https://ideas.repec.org/a/eee/ijrema/v32y2015i1p64-77.html
   My bibliography  Save this article

Unraveling scientific impact: Citation types in marketing journals

Author

Listed:
  • Stremersch, Stefan
  • Camacho, Nuno
  • Vanneste, Sofie
  • Verniers, Isabel

Abstract

The number of citations a paper receives is the most commonly used measure of scientific impact. In this paper, we study not only the number but also the type of citations that 659 marketing articles generated. We discern five citation types: application, affirmation, negation, review and perfunctory mention (i.e., citing an article only indirectly without really using it). Prior literature in scientometrics recognizes that the former three types, on average, signal a higher level of scientific indebtedness than the latter two types. In our sample, these three types of citation represent only 15% of all citations. We also find different determinants of citation behavior across citation types. Across the 49 determinants we included, only 13 have the same effect across all citation types, of which only 5 are statistically significant across all citation types. For instance, we find a significant inverted U-effect of challenging commonly held beliefs on citation counts, but only for three of the citation types: affirmation, review and perfunctory mention. Our results encourage scientific stakeholders to move beyond mere citation counts to assess a paper's or a scholar's scientific contribution, as well as to devote greater attention to the citation process itself.

Suggested Citation

  • Stremersch, Stefan & Camacho, Nuno & Vanneste, Sofie & Verniers, Isabel, 2015. "Unraveling scientific impact: Citation types in marketing journals," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 64-77.
    • Handle: RePEc:eee:ijrema:v:32:y:2015:i:1:p:64-77
    DOI: 10.1016/j.ijresmar.2014.09.004
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0167811614000792
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ijresmar.2014.09.004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hao Wang, 2004. "Do Returns Policies Intensify Retail Competition?," Marketing Science, INFORMS, vol. 23(4), pages 611-613, March.
    2. Terrence A. Brooks, 1985. "Private acts and public objects: An investigation of citer motivations," Journal of the American Society for Information Science, Association for Information Science & Technology, vol. 36(4), pages 223-229, July.
    3. Steve Hanney & Iain Frame & Jonathan Grant & Martin Buxton & Tracey Young & Grant Lewison, 2005. "Using categorisations of citations when assessing the outcomes from health research," Scientometrics, Springer;Akadémiai Kiadó, vol. 65(3), pages 357-379, December.
    4. Magid M. Abraham & Leonard M. Lodish, 1993. "An Implemented System for Improving Promotion Productivity Using Store Scanner Data," Marketing Science, INFORMS, vol. 12(3), pages 248-269.
    5. Kunz, Werner H. & Hogreve, Jens, 2011. "Toward a deeper understanding of service marketing: The past, the present, and the future," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 231-247.
    6. Borokhovich, Kenneth A & Bricker, Robert J & Simkins, Betty J, 1994. "Journal Communication and Influence in Financial Research," Journal of Finance, American Finance Association, vol. 49(2), pages 713-725, June.
    7. Leonidou, Leonidas C. & Katsikeas, Constantine S. & Samiee, Saeed, 2002. "Marketing strategy determinants of export performance: a meta-analysis," Journal of Business Research, Elsevier, vol. 55(1), pages 51-67, January.
    8. Stefan Stremersch & Peter C. Verhoef, 2005. "Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?," Marketing Science, INFORMS, vol. 24(4), pages 585-594, February.
    9. Roberts, John H. & Kayande, Ujwal & Stremersch, Stefan, 2014. "From academic research to marketing practice: Some further thoughts," International Journal of Research in Marketing, Elsevier, vol. 31(2), pages 144-146.
    10. Steven M. Shugan, 2003. "Editorial: Defining Interesting Research Problems," Marketing Science, INFORMS, vol. 22(1), pages 1-15.
    11. Jacob Goldenberg & Donald R. Lehmann & David Mazursky, 2001. "The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success," Management Science, INFORMS, vol. 47(1), pages 69-84, January.
    12. Leo Egghe, 2006. "Theory and practise of the g-index," Scientometrics, Springer;Akadémiai Kiadó, vol. 69(1), pages 131-152, October.
    13. Mingers, John & Xu, Fang, 2010. "The drivers of citations in management science journals," European Journal of Operational Research, Elsevier, vol. 205(2), pages 422-430, September.
    14. V. Cano, 1989. "Citation behavior: Classification, utility, and location," Journal of the American Society for Information Science, Association for Information Science & Technology, vol. 40(4), pages 284-290, July.
    15. V. Padmanabhan & I. P. L. Png, 1997. "Manufacturer's Return Policies and Retail Competition," Marketing Science, INFORMS, vol. 16(1), pages 81-94.
    16. Hendrik P. Van Dalen & Kène Henkens, 2001. "What makes a scientific article influential? The case of demographers," Scientometrics, Springer;Akadémiai Kiadó, vol. 50(3), pages 455-482, March.
    17. Günter Krampen & Ralf Becker & Ute Wahner & Leo Montada, 2007. "On the validity of citation counting in science evaluation: Content analyses of references and citations in psychological publications," Scientometrics, Springer;Akadémiai Kiadó, vol. 71(2), pages 191-202, May.
    18. Donald O. Case & Georgeann M. Higgins, 2000. "How can we investigate citation behavior? A study of reasons for citing literature in communication," Journal of the American Society for Information Science, Association for Information Science & Technology, vol. 51(7), pages 635-645.
    19. Cameron, A. Colin & Trivedi, Pravin K., 1990. "Regression-based tests for overdispersion in the Poisson model," Journal of Econometrics, Elsevier, vol. 46(3), pages 347-364, December.
    20. Jacob Goldenberg & Barak Libai & Eitan Muller & Stefan Stremersch, 2010. "Database Submission—The Evolving Social Network of Marketing Scholars," Marketing Science, INFORMS, vol. 29(3), pages 561-567, 05-06.
    21. Henry Small, 2004. "On the shoulders of Robert Merton: Towards a normative theory of citation," Scientometrics, Springer;Akadémiai Kiadó, vol. 60(1), pages 71-79, May.
    22. Roberts, John H. & Kayande, Ujwal & Stremersch, Stefan, 2014. "From academic research to marketing practice: Exploring the marketing science value chain," International Journal of Research in Marketing, Elsevier, vol. 31(2), pages 127-140.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stremersch, S. & Camacho, N.M.A. & Vanneste, S. & Verniers, I.W.J., 2014. "Unraveling Scientific Impact," ERIM Report Series Research in Management ERS-2014-014-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    2. Dongqing Lyu & Xuanmin Ruan & Juan Xie & Ying Cheng, 2021. "The classification of citing motivations: a meta-synthesis," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(4), pages 3243-3264, April.
    3. Tahamtan, Iman & Bornmann, Lutz, 2018. "Core elements in the process of citing publications: Conceptual overview of the literature," Journal of Informetrics, Elsevier, vol. 12(1), pages 203-216.
    4. Ponomariov, Branco & Toivanen, Hannes, 2014. "Knowledge flows and bases in emerging economy innovation systems: Brazilian research 2005–2009," Research Policy, Elsevier, vol. 43(3), pages 588-596.
    5. Dangzhi Zhao & Andreas Strotmann, 2020. "Telescopic and panoramic views of library and information science research 2011–2018: a comparison of four weighting schemes for author co-citation analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 124(1), pages 255-270, July.
    6. Teresa H. Jones & Claire Donovan & Steve Hanney, 2012. "Tracing the wider impacts of biomedical research: a literature search to develop a novel citation categorisation technique," Scientometrics, Springer;Akadémiai Kiadó, vol. 93(1), pages 125-134, October.
    7. Stremersch, Stefan, 2021. "The Study of Important Marketing Issues: Reflections," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 12-17.
    8. Stremersch, S. & Verniers, I.W.J. & Verhoef, P.C., 2006. "The Quest for Citations: Drivers of Article Impact," ERIM Report Series Research in Management ERS-2006-061-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    9. Chao Lu & Ying Ding & Chengzhi Zhang, 2017. "Understanding the impact change of a highly cited article: a content-based citation analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 112(2), pages 927-945, August.
    10. Chi-Shiou Lin, 2018. "An analysis of citation functions in the humanities and social sciences research from the perspective of problematic citation analysis assumptions," Scientometrics, Springer;Akadémiai Kiadó, vol. 116(2), pages 797-813, August.
    11. Stremersch, S. & Winer, R.S., 2018. "Academic Research in Marketing and Business School Health," ERIM Report Series Research in Management 116485, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    12. Hu, Zhigang & Chen, Chaomei & Liu, Zeyuan, 2013. "Where are citations located in the body of scientific articles? A study of the distributions of citation locations," Journal of Informetrics, Elsevier, vol. 7(4), pages 887-896.
    13. Lina Zhou & Uchechukwuka Amadi & Dongsong Zhang, 2020. "Is Self-Citation Biased? An Investigation via the Lens of Citation Polarity, Density, and Location," Information Systems Frontiers, Springer, vol. 22(1), pages 77-90, February.
    14. Elina Jaakkola & Stephen L. Vargo, 2021. "Assessing and enhancing the impact potential of marketing articles," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 407-415, December.
    15. Frederique Bordignon, 2022. "Critical citations in knowledge construction and citation analysis: from paradox to definition," Scientometrics, Springer;Akadémiai Kiadó, vol. 127(2), pages 959-972, February.
    16. Dangzhi Zhao & Andreas Strotmann, 2020. "Deep and narrow impact: introducing location filtered citation counting," Scientometrics, Springer;Akadémiai Kiadó, vol. 122(1), pages 503-517, January.
    17. Stremersch, S. & Winer, R.S., 2018. "Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities," ERIM Report Series Research in Management ERS-2019-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    18. Stremersch, S. & Winer, R.S. & Camacho, N.M.A., 2020. "Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing," ERIM Report Series Research in Management ERS-2020-013-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    19. Lauren Skinner Beitelspacher & Thomas L. Baker & Adam Rapp & Dhruv Grewal, 2018. "Understanding the long-term implications of retailer returns in business-to-business relationships," Journal of the Academy of Marketing Science, Springer, vol. 46(2), pages 252-272, March.
    20. Deming Lin & Tianhui Gong & Wenbin Liu & Martin Meyer, 2020. "An entropy-based measure for the evolution of h index research," Scientometrics, Springer;Akadémiai Kiadó, vol. 125(3), pages 2283-2298, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ijrema:v:32:y:2015:i:1:p:64-77. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/international-journal-of-research-in-marketing/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.