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Statement from the Editor Regarding "New Perspectives on Customer `Death' Using a Generalization of the Pareto/NBD Model"

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  • Steven M. Shugan

    (Warrington College of Business, University of Florida, Gainesville, Florida 32611)

Abstract

In the original version of the paper "New Perspectives on Customer `Death' Using a Generalization of the Pareto/NBD Model" by Kinshuk Jerath, Peter S. Fader, and Bruce G. S. Hardie (Marketing Science, Articles in Advance, May 27, 2010, DOI: 10.1287/mksc.1100.0568), some issues were brought to the attention of the journal by the authors after online publication in Articles in Advance. The accepting editor-in-chief, Steven M. Shugan, has chosen to retract the original published paper, allowing the authors the opportunity to resubmit a new paper that fully resolves those issues to the satisfaction of the authors and the journal.

Suggested Citation

  • Steven M. Shugan, 2010. "Statement from the Editor Regarding "New Perspectives on Customer `Death' Using a Generalization of the Pareto/NBD Model"," Marketing Science, INFORMS, vol. 29(6), pages 1165-1165, 11-12.
  • Handle: RePEc:inm:ormksc:v:29:y:2010:i:6:p:1165-1165
    DOI: 10.1287/mksc.1100.0568
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