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Advertising with Subjective Horizontal and Vertical Product Differentiation

Citations

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Cited by:

  1. Opris Adriana & Pelau Corina & Lazar Laura, 2020. "The role of celebrities for the image of endorsed products," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 838-846, July.
  2. Lazăr Laura, 2020. "Gender Influence on the Perception of Celebrity Endorsement," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(2), pages 13-23, June.
  3. Min, Dong-Jun & Cunha, Marcus, 2019. "The influence of horizontal and vertical product attribute information on decision making under risk: The role of perceived competence," Journal of Business Research, Elsevier, vol. 97(C), pages 174-183.
  4. Soberman, David A. & Parker, Philip M., 2004. "Private labels: psychological versioning of typical consumer products," International Journal of Industrial Organization, Elsevier, vol. 22(6), pages 849-861, June.
  5. Loginova Oksana, 2012. "Competitive Effects of Mass Customization," Review of Marketing Science, De Gruyter, vol. 10(1), pages 1-32, October.
  6. Toro-Gonzalez, Daniel & Yan, Jia & Gallardo, Rosa Karina & McCluskey, Jill J., 2012. "Demand Estimation In The Presence Of An Unobservable Product Attribute: The Case Of Mint Quality," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123518, Agricultural and Applied Economics Association.
  7. James A. Brander & Barbara J. Spencer, 2015. "Endogenous Horizontal Product Differentiation under Bertrand and Cournot Competition: Revisiting the Bertrand Paradox," NBER Working Papers 20966, National Bureau of Economic Research, Inc.
  8. Toro-González Daniel & Gallardo R. Karina & Yan Jia & McCluskey Jill J., 2013. "Quality Differentiation with Flavors: Demand Estimation of Unobserved Attributes," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 11(1), pages 1-11, September.
  9. Shogo Kurokawa & Nobuo Matsubayashi, 2018. "Price and quality competition with quality positions," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 27(1), pages 71-81, March.
  10. Siddharth Bhattacharya & Jing Gong & Sunil Wattal, 2022. "Competitive Poaching in Search Advertising: Two Randomized Field Experiments," Information Systems Research, INFORMS, vol. 33(2), pages 599-619, June.
  11. Daniel Toro-Gonzalez & Jia Yan & R. Karina Gallardo & Jill J. McCluskey, 2013. "Estimation of Unobserved Attributes Using a Control Function Approach, Modeling the Demand for Mint Flavored Gum," Working Papers 2013-06, School of Economic Sciences, Washington State University.
  12. Chioveanu, Ioana, 2008. "Advertising, brand loyalty and pricing," Games and Economic Behavior, Elsevier, vol. 64(1), pages 68-80, September.
  13. Oksana Loginova, 2010. "Competitive Effects of Mass Customization," Working Papers 1007, Department of Economics, University of Missouri.
  14. Stivers, Andrew & Tremblay, Victor J., 2005. "Advertising, search costs, and social welfare," Information Economics and Policy, Elsevier, vol. 17(3), pages 317-333, July.
  15. Longhua Liu & X. Henry Wang & Chenhang Zeng, 2020. "Endogenous Horizontal Product Differentiation in a Mixed Duopoly," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 56(3), pages 435-462, May.
  16. Clara Graziano & Laura Rondi, 2021. "Product Market Competition, Executive Compensation, and CEO Family Ties," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 58(3), pages 357-397, May.
  17. Wang, Stephen W. & Kao, Grace Hsiu-Ying & Ngamsiriudom, Waros, 2017. "Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector," Journal of Air Transport Management, Elsevier, vol. 60(C), pages 10-17.
  18. Fabio Caldieraro, 2016. "The Role of Brand Image and Product Characteristics on Firms’ Entry and OEM Decisions," Management Science, INFORMS, vol. 62(11), pages 3327-3350, November.
  19. Hiroki Kishihara & Nobuo Matsubayashi, 2020. "Product Repositioning in a Horizontally Differentiated Market," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 57(3), pages 701-718, November.
  20. James A. Brander & Barbara J. Spencer, 2022. "Differentiated Entry or “Me-Too” Entry in Bertrand and Cournot Oligopoly," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 60(1), pages 1-27, February.
  21. Rim Lahmandi-Ayed & Didier Laussel, 2024. "Random Informative Advertising with Vertically Differentiated Products," Games, MDPI, vol. 15(2), pages 1-29, March.
  22. Keisuke Hattori & Keisaku Higashida, 2023. "Who should be regulated: Genuine producers or third parties?," Journal of Economics, Springer, vol. 138(3), pages 249-286, April.
  23. Brice ARNAUD, 2014. "Extended Producer Responsibility and Green Marketing: an Application to Packaging," Cahiers du GREThA (2007-2019) 2014-04, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
  24. Yuxin Chen & Yogesh V. Joshi & Jagmohan S. Raju & Z. John Zhang, 2009. "A Theory of Combative Advertising," Marketing Science, INFORMS, vol. 28(1), pages 1-19, 01-02.
  25. A. Cavaliere & G. Crea, 2022. "Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers," Journal of Economics, Springer, vol. 135(3), pages 223-253, April.
  26. David Jaume & Martin Tobal & Renato Yslas, 2023. "Vertical Differentiation, Risk-Taking and Retail Funding," Journal of Financial Services Research, Springer;Western Finance Association, vol. 64(1), pages 133-153, August.
  27. Yuanfang Lin & Amit Pazgal, 2021. "Taking marketing strategy risks with seemingly no expected gains," Marketing Letters, Springer, vol. 32(4), pages 363-377, December.
  28. Rajesh Bagchi & Sung H. Ham & Chuan He, 2020. "Strategic Implications of Confirmation Bias‐Inducing Advertising," Production and Operations Management, Production and Operations Management Society, vol. 29(6), pages 1573-1596, June.
  29. Allard Made & Lambert Schoonbeek, 2009. "Entry Facilitation by Environmental Groups," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 43(4), pages 457-472, August.
  30. Schmeiser Steven, 2016. "Spillovers in Attribute Advertising," Review of Marketing Science, De Gruyter, vol. 14(1), pages 69-87, June.
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