Advertising with Subjective Horizontal and Vertical Product Differentiation
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Bibliographic InfoArticle provided by Springer in its journal Review of Industrial Organization.
Volume (Year): 20 (2002)
Issue (Month): 3 (May)
Contact details of provider:
Web page: http://www.springerlink.com/link.asp?id=100336
Horizontal differentiation; persuasive advertising; price competition; vertical product differentiation;
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