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Price Premia to Name Brands: An Empirical Analysis

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Author Info
Wiggins, Steven N
Raboy, David G
Abstract

This paper examines the factors affecting prices in the North America banana market. There are substantial price differences between brand-name and 'generic' companies, and among branded companies. Key questions are what causes these price differences, how are they related to the brand names of leading companies, and what role does quality play. Investigation reveals numerous potential differences, including important quality dimensions such as method of shipment and sourcing, as well as differences in brand-name recognition. The econometric analysis shows that objective quality characteristics explain the bulk of price variation and that subjective factors like brand names explain little price variation. Copyright 1996 by Blackwell Publishing Ltd.

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Publisher Info
Article provided by Blackwell Publishing in its journal Journal of Industrial Economics.

Volume (Year): 44 (1996)
Issue (Month): 4 (December)
Pages: 377-88
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Handle: RePEc:bla:jindec:v:44:y:1996:i:4:p:377-88

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Web page: http://www.blackwellpublishing.com/journal.asp?ref=0022-1821

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  1. Paul H. Jensen & Elizabeth Webster, 2006. "Market Power, Brand Characteristics and Demand for Retail Grocery Products," Melbourne Institute Working Paper Series wp2006n05, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne. [Downloadable!]
  2. Ying Kong, 2004. "The price premium of generic to brand-names and pharmaceutical price index," Applied Economics, Taylor and Francis Journals, vol. 36(7), pages 731-737, April. [Downloadable!] (restricted)
  3. Victor Tremblay & Stephen Polasky, 2002. "Advertising with Subjective Horizontal and Vertical Product Differentiation," Review of Industrial Organization, Springer, vol. 20(3), pages 253-265, May. [Downloadable!] (restricted)
  4. Boyan Jovanovic & Peter L. Rousseau, 2005. "General Purpose Technologies," NBER Working Papers 11093, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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