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Hofstede's dimensions of culture in international marketing studies

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Cited by:

  1. Fregidou-Malama, Maria & Hyder, Akmal S., 2015. "Impact of culture on marketing of health services – Elekta in Brazil," International Business Review, Elsevier, vol. 24(3), pages 530-540.
  2. Dimitrov, Kiril, 2014. "Geert Hofstede et al’s Set of National Cultural Dimensions - Popularity and Criticisms," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(2), pages 30-60.
  3. Khan, Ikram Ullah, 2022. "How does culture influence digital banking? A comparative study based on the unified model," Technology in Society, Elsevier, vol. 68(C).
  4. Giovanardi, Massimo & Lucarelli, Andrea, 2018. "Sailing through marketing: A critical assessment of spatiality in marketing literature," Journal of Business Research, Elsevier, vol. 82(C), pages 149-159.
  5. Liang, Beichen & Kale, Sudhir H., 2012. "Cultural differences in imagery generation: The influence of abstract versus concrete thinking," Journal of Business Research, Elsevier, vol. 65(3), pages 333-339.
  6. Alcántara-Pilar, Juan Miguel & Del Barrio-García, Salvador & Rodríguez-López, Mª Eugenia, 2018. "Does language matter? A cross-national comparison of the moderating effect of language on website information-processing," Journal of Business Research, Elsevier, vol. 88(C), pages 66-78.
  7. Tomay Solomon & Behzad Esmaeili, 2021. "Examining the Relationship between Mindfulness, Personality, and National Culture for Construction Safety," IJERPH, MDPI, vol. 18(9), pages 1-21, May.
  8. Khan, Muhammad Asif & Pattnaik, Debidutta & Ashraf, Rohail & Ali, Imtiaz & Kumar, Satish & Donthu, Naveen, 2021. "Value of special issues in the journal of business research: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 125(C), pages 295-313.
  9. Marshall, Roger & Huan, Tzung-Cheng (T.C.) & Xu, Yingzi & Nam, Inwoo, 2011. "Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts," Journal of Business Research, Elsevier, vol. 64(8), pages 871-878, August.
  10. Diallo, Mbaye Fall & Seck, Anne Marianne, 2018. "How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context," Journal of Business Research, Elsevier, vol. 86(C), pages 311-320.
  11. Fregidou-Malama, Maria & Hyder, Akmal S., 2021. "Multilevel trust in international marketing of healthcare services: A five-country comparative study," International Business Review, Elsevier, vol. 30(6).
  12. Nguyen Ngoc Thi Hong & Rudawska Edyta, 2022. "Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(3), pages 112-135, September.
  13. Hejazi, Walid, 2022. "What subnational analysis could mean for IB research? Evidence for home bias reversals based on catchment area alcohol sales in Ontario," Journal of World Business, Elsevier, vol. 57(6).
  14. Forgas-Coll, Santiago & Palau-Saumell, Ramon & Sánchez-García, Javier & Callarisa-Fiol, Luís J., 2012. "Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona," Tourism Management, Elsevier, vol. 33(6), pages 1309-1320.
  15. Cappellini, Benedetta & Yen, Dorothy Ai-wan, 2013. "Little Emperors in the UK: Acculturation and food over time," Journal of Business Research, Elsevier, vol. 66(8), pages 968-974.
  16. Carla Hapsari & Jol Stoffers & Agus Gunawan, 2017. "The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case Study of Telkom Indonesia International," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 238-245.
  17. David P. Ashmore & Roselle Thoreau & Corina Kwami & Nicola Christie & Nicholas A. Tyler, 2020. "Using thematic analysis to explore symbolism in transport choice across national cultures," Transportation, Springer, vol. 47(2), pages 607-640, April.
  18. Smith, Rachel & Deitz, George & Royne, Marla B. & Hansen, John D. & Grünhagen, Marko & Witte, Carl, 2013. "Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States," Journal of Business Research, Elsevier, vol. 66(3), pages 328-335.
  19. Mustafa Zeyada, 2018. "Organizational Culture and its Impact on Organizational Citizenship Behavior," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(3), pages 418-429, March.
  20. Raoul Djamen & Laurent Georges & Jean-Louis Pernin, 2020. "Understanding the cultural values at the individual level in central africa: A test of the cvscale in cameroon," Post-Print hal-02866728, HAL.
  21. Esin Yelgen & Nilüfer Tetik, 2014. "The Development of Accounting in Turkey and Analysis of the Accounting Culture In Terms of International Accounting and Financial Reporting Standards (IFRS)," Proceedings of International Academic Conferences 0702372, International Institute of Social and Economic Sciences.
  22. Cristian Valentin Hapenciuc & Florina Pînzaru & Elena-Madalina Vatamanescu & Pavel Stanciu, 2015. "Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 938-938, August.
  23. Ford, John & West, Douglas & Koorank Beheshti, Mohammadali & Luong, Vinh, 2023. "Methodological approaches to cross-cultural/national research in advertising: A review of scholarship published between 1995 and 2022," Journal of Business Research, Elsevier, vol. 167(C).
  24. Gomaa Agag, 2019. "E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses," Journal of Business Ethics, Springer, vol. 154(2), pages 389-410, January.
  25. Romero, Cláudia Buhamra Abreu & Laroche, Michel & Aurup, Golam Mohammad & Ferraz, Sofia Batista, 2018. "Ethnicity and acculturation of environmental attitudes and behaviors: A cross-cultural study with Brazilians in Canada," Journal of Business Research, Elsevier, vol. 82(C), pages 300-309.
  26. Jin, Haipeng & Moscardo, Gianna & Murphy, Laurie, 2017. "Making sense of tourist shopping research: A critical review," Tourism Management, Elsevier, vol. 62(C), pages 120-134.
  27. Lorente-Páramo, Ángel J. & Hernández-García, Ángel & Chaparro-Peláez, Julián, 2020. "Influence of cultural dimensions on promotional e-mail effectiveness," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
  28. Gil Luria & Asaf Levanon & Dana Yagil & Iddo Gal, 2016. "Status, National Culture and Customers’ Propensity to Complain," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 126(1), pages 309-330, March.
  29. You Kyung Lee, 2017. "A Comparative Study of Green Purchase Intention between Korean and Chinese Consumers: The Moderating Role of Collectivism," Sustainability, MDPI, vol. 9(10), pages 1-17, October.
  30. Bu, Kyunghee & Kim, Donghoon & Son, Jungmin, 2013. "Is the culture–emotion fit always important?," Journal of Business Research, Elsevier, vol. 66(8), pages 983-988.
  31. Strese, Steffen & Adams, Daniel R. & Flatten, Tessa C. & Brettel, Malte, 2016. "Corporate culture and absorptive capacity: The moderating role of national culture dimensions on innovation management," International Business Review, Elsevier, vol. 25(5), pages 1149-1168.
  32. Sebastian Schneider, 2022. "Price-related consumer discussions in China and the United States: a cross-cultural study investigating price perceptions and word-of-mouth transmission," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(3), pages 274-290, June.
  33. Svante Andersson & Göran Svensson & Francisco‐Jose Molina‐Castillo & Carmen Otero‐Neira & John Lindgren & Niklas P. E. Karlsson & Hélène Laurell, 2022. "Sustainable development—Direct and indirect effects between economic, social, and environmental dimensions in business practices," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1158-1172, September.
  34. Qian Wang & Michael Chau & Chih-Hung Peng & Eric W. T. Ngai, 2022. "Using the Anchoring Effect and the Cultural Dimensions Theory to Study Customers’ Online Rating Behaviors," Information Systems Frontiers, Springer, vol. 24(5), pages 1451-1463, October.
  35. Jasna Auer Antoncic & Bostjan Antoncic & Matjaz Gantar & Robert D. Hisrich & Lawrence J. Marks & Alexandre A. Bachkirov & Zhaoyang Li & Pierre Polzin & Jose L. Borges & Antonio Coelho & Marja-Liisa Ka, 2018. "Risk-Taking Propensity and Entrepreneurship: The Role of Power Distance," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 26(01), pages 1-26, March.
  36. Hyoung Ju Song & Kyung Ho Kang, 2019. "Implementing corporate social responsibility strategies in the hospitality and tourism firms: A culture-based approach," Tourism Economics, , vol. 25(4), pages 520-538, June.
  37. Baudier, Patricia & Ammi, Chantal & Hikkerova, Lubica, 2022. "Impact of advertising on users’ perceptions regarding the Internet of things," Journal of Business Research, Elsevier, vol. 141(C), pages 355-366.
  38. Feng, George & Mu, Xianzhong, 2010. "Cultural challenges to Chinese oil companies in Africa and their strategies," Energy Policy, Elsevier, vol. 38(11), pages 7250-7256, November.
  39. Mengmeng Qiang & Manhong Shen & Huiming Xie, 2019. "Cultural diffusion and international inbound tourism: Evidence from China," Tourism Economics, , vol. 25(6), pages 884-903, September.
  40. Moon-Yong Kim & Sangkil Moon, 2021. "The effects of cultural distance on online brand popularity," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 302-324, May.
  41. Cruz, Ryan E. & Leonhardt, James M. & Pezzuti, Todd, 2017. "Second Person Pronouns Enhance Consumer Involvement and Brand Attitude," Journal of Interactive Marketing, Elsevier, vol. 39(C), pages 104-116.
  42. Farhad Aliyev & Taylan Ürkmez & Ralf Wagner, 2018. "Luxury brands do not glitter equally for everyone," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 337-350, July.
  43. Lu, Qiang (Steven) & Pattnaik, Chinmay & Xiao, Junji & Voola, Ranjit, 2018. "Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries," Journal of Business Research, Elsevier, vol. 86(C), pages 321-332.
  44. Yisitie Xing & Chang-Hyun Jin, 2023. "The Impact of Cultural Values on Attitude Formation toward Cultural Products: Mediating Effects of Country Image," Sustainability, MDPI, vol. 15(14), pages 1-19, July.
  45. Rajshekhar G. Javalgi & La Toya M. Russell, 2018. "International Marketing Ethics: A Literature Review and Research Agenda," Journal of Business Ethics, Springer, vol. 148(4), pages 703-720, April.
  46. Xiaoyu Deng & Jing Tian & Rong Chen, 2019. "Effect of Social Security System on Consumption through Income and Uncertainty: Evidence from China," Sustainability, MDPI, vol. 11(7), pages 1-16, March.
  47. Tsalavoutas, Ioannis & Tsoligkas, Fanis, 2021. "Uncertainty avoidance and stock price informativeness of future earnings," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 75(C).
  48. Rolf D. Dixon & Cam Caldwell & Apichai Chatchutimakorn & Kayla Gradney & Kochakan Rattanametangkul, 2010. "Managing Justly Across Cultures:The Problem of Fairness in International Business," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 1(1), pages 22-32, December.
  49. Forgas Coll, Santiago & Palau Saumell, Ramon & Sánchez García, Javiér & Garrigos Simon, Fernando J., 2016. "Análise comparativa das atitudes comportamentais de passageiros de cruzeiro norte-americanos e espanhóis," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 56(1), January.
  50. Obal, Michael & Kunz, Werner, 2016. "Cross-cultural differences in uses of online experts," Journal of Business Research, Elsevier, vol. 69(3), pages 1148-1156.
  51. Shaohua Yang & Salmi Mohd Isa & T. Ramayah, 2021. "Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept: The Development of a Conceptual Framework," SAGE Open, , vol. 11(1), pages 21582440211, March.
  52. Anneli Kaasa & Maaja Vadi & Urmas Varblane, 2014. "Regional Cultural Differences Within European Countries: Evidence from Multi-Country Surveys," Management International Review, Springer, vol. 54(6), pages 825-852, December.
  53. Bradley L Kirkman & Kevin B Lowe & Cristina B Gibson, 2017. "A retrospective on Culture’s Consequences: The 35-year journey," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(1), pages 12-29, January.
  54. M. Mahran & V. Gallego, 2011. "Le retailing Mix à l'international : standardisation ou adaptation ? Le cas des hypermarchés français au Moyen-Orient," Post-Print halshs-00661698, HAL.
  55. Xu, Shichun & Hao, Andy, 2021. "Understanding the impact of national culture on firms’ benefit-seeking behaviors in international B2B relationships: A conceptual model and research propositions," Journal of Business Research, Elsevier, vol. 130(C), pages 27-37.
  56. Apetrei, Andreea & Kureshi, Nadeem Ishaq & Horodnic, Ioana Alexandra, 2015. "When culture shapes international business," Journal of Business Research, Elsevier, vol. 68(7), pages 1519-1521.
  57. Kowalczuk Jessica, 2018. "The Evolvement of Online Consumer Behavior: The ROPO and Reverse ROPO Effect in Poland and Germany," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 14-29, September.
  58. Lorente-Páramo, Ángel J. & Chaparro-Peláez, Julián & Hernández-García, Ángel, 2020. "How to improve e-mail click-through rates – A national culture approach," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
  59. Ladhari, Riadh & Pons, Frank & Bressolles, Grégory & Zins, Michel, 2011. "Culture and personal values: How they influence perceived service quality," Journal of Business Research, Elsevier, vol. 64(9), pages 951-957, September.
  60. Wang, Xuehua & Wang, Xiaoyu & Fang, Xiang & Jiang, Qingyun, 2018. "Power distance belief and brand personality evaluations," Journal of Business Research, Elsevier, vol. 84(C), pages 89-99.
  61. Blankson, Charles & Iyer, Pramod & Owusu-Frimpong, Nana & Nwankwo, Sonny & Hinson, Robert, 2020. "Positioning strategies of foreign and indigenous firms in an African cultural milieu," Journal of Business Research, Elsevier, vol. 119(C), pages 627-638.
  62. Lillian Y. Fok & Dinah M. Payne & Christy M. Corey, 2016. "Cultural Values, Utilitarian Orientation, and Ethical Decision Making: A Comparison of U.S. and Puerto Rican Professionals," Journal of Business Ethics, Springer, vol. 134(2), pages 263-279, March.
  63. Serrano-Arcos, Mª Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos & Riefler, Petra, 2022. "A Review of Consumer Affinity Research: Recent Advances and Future Directions," MPRA Paper 119881, University Library of Munich, Germany.
  64. Pizzetti, Marta & Chereau, Philippe & Soscia, Isabella & Teng, Fangyuan, 2023. "Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers," Journal of Business Research, Elsevier, vol. 167(C).
  65. Frank, Björn & Enkawa, Takao & Schvaneveldt, Shane J., 2015. "The role of individualism vs. collectivism in the formation of repurchase intent: A cross-industry comparison of the effects of cultural and personal values," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 261-278.
  66. Fleury, Afonso & Fleury, Maria Tereza Leme, 2014. "Local enablers of business models: The experience of Brazilian multinationals acquiring in North America," Journal of Business Research, Elsevier, vol. 67(4), pages 516-526.
  67. Anna Watson & Olufunmilola (Lola) Dada & Owen Wright & Rozenn Perrigot, 2019. "Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture," Entrepreneurship Theory and Practice, , vol. 43(4), pages 751-772, July.
  68. Nardi, Vinicius Antonio Machado & Jardim, William Carvalho & Ladeira, Wagner Júnior & Santini, Fernando, 2020. "A meta-analysis of the relationship between customer participation and brand outcomes," Journal of Business Research, Elsevier, vol. 117(C), pages 450-460.
  69. Rugema, Didier Milindi & Birhanu, Tadesse Amsalu & Shibeshi, Gebeyehu Belay, 2022. "Analysing land policy processes with stages model: Land policy cases of Ethiopia and Rwanda," Land Use Policy, Elsevier, vol. 118(C).
  70. Jared M. Hansen & Paul Wilson, 2023. "Modeling and explaining the growth patterns over time of country-specific website clickstream metrics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 561-576, December.
  71. Barreto, Tais S. & Lanivich, Stephen E. & Cox, Kevin C., 2022. "Temporal orientation as a robust predictor of innovation," Journal of Business Research, Elsevier, vol. 138(C), pages 287-300.
  72. María Fernández-Raga & Darija Aleksić & Aysun Kapucugil İkiz & Magdalena Markiewicz & Herbert Streit, 2023. "Development of a Comprehensive Process for Introducing Game-Based Learning in Higher Education for Lecturers," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
  73. Flatten, Tessa & Adams, Daniel & Brettel, Malte, 2015. "Fostering absorptive capacity through leadership: A cross-cultural analysis," Journal of World Business, Elsevier, vol. 50(3), pages 519-534.
  74. Frank, Björn & Abulaiti, Gulimire & Enkawa, Takao, 2014. "Regional differences in consumer preference structures within China," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 203-210.
  75. Saleem Rahman & Agnieszka Chwialkowska & Nazim Hussain & Waheed Akbar Bhatti & Harri Luomala, 2023. "Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(2), pages 997-1016, February.
  76. Ge-Qi Cui & Jing-Yun Zeng & Chang-Hyun Jin, 2022. "The Impact of Vertical/Horizontal Individualism and Collectivism on Ethical Consumption," Sustainability, MDPI, vol. 14(21), pages 1-18, November.
  77. Wang, Qingtao & Li, Julie Juan & Yang, Defeng, 2022. "Unequal participation in joint new product development: The roles of information opportunism concern and contract binding force," Journal of Business Research, Elsevier, vol. 145(C), pages 21-34.
  78. Mojtaba Barari & Olivier Furrer, 2018. "The customer experience ecosystem in two cultural contexts," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 23(3), pages 234-243, December.
  79. Mark Andrew & Fabrice Larceneux, 2019. "The role of emotion in a housing purchase: An empirical analysis of the anatomy of satisfaction from off-plan apartment purchases in France," Environment and Planning A, , vol. 51(6), pages 1370-1388, September.
  80. Moon, Sangkil & Song, Reo, 2015. "The Roles of Cultural Elements in International Retailing of Cultural Products: An Application to the Motion Picture Industry," Journal of Retailing, Elsevier, vol. 91(1), pages 154-170.
  81. Olga Nechaeva & Valentina Mazzoli & Raffaele Donvito, 2023. "Brand engagement into self-concept and culture: a literature review for a future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 414-431, September.
  82. Chatterjee, Swagato & Kittur, Prathamesh & Vishwakarma, Pankaj & Dey, Anirban, 2023. "What makes customers of airport lounges satisfied and more? Impact of culture and travel class," Journal of Air Transport Management, Elsevier, vol. 109(C).
  83. Kaasa, Anneli & Vadi, Maaja & Varblane, Urmas, 2016. "A new dataset of cultural distances for European countries and regions," Research in International Business and Finance, Elsevier, vol. 37(C), pages 231-241.
  84. Mazanec, Josef A. & Crotts, John C. & Gursoy, Dogan & Lu, Lu, 2015. "Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation," Tourism Management, Elsevier, vol. 48(C), pages 299-304.
  85. Bettiol, M & Di Maria, E & Finotto, Vladi, 2012. "Marketing in smes: the role of entrepreneurial sensemaking," MPRA Paper 39405, University Library of Munich, Germany.
  86. Millan, Elena & De Pelsmacker, Patrick & Wright, Len Tiu, 2013. "Clothing consumption in two recent EU Member States: A cross-cultural study," Journal of Business Research, Elsevier, vol. 66(8), pages 975-982.
  87. Tambovtsev, Vitaly, 2015. "The myth of the “Culture code” in economic research," Russian Journal of Economics, Elsevier, vol. 1(3), pages 294-312.
  88. Paolo Esposito & Emanuele Doronzo & Spiridione Lucio Dicorato, 2023. "The financial and green effects of cultural values on mission drifts in European social enterprises," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 1-29, January.
  89. Serravalle, Francesca & Vannucci, Virginia & Pantano, Eleonora, 2022. "“Take it or leave it?†: Evidence on cultural differences affecting return behaviour for Gen Z," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  90. Heydari, Ali & Laroche, Michel & Paulin, Michèle & Richard, Marie-Odile, 2021. "Hofstede's individual-level indulgence dimension: Scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  91. Sreen, Naman & Purbey, Shankar & Sadarangani, Pradip, 2018. "Impact of culture, behavior and gender on green purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 177-189.
  92. Woodside, Arch G. & Hsu, Shih-Yun & Marshall, Roger, 2011. "General theory of cultures' consequences on international tourism behavior," Journal of Business Research, Elsevier, vol. 64(8), pages 785-799, August.
  93. Nina Verzosa & Stephen Greaves & Chinh Ho & Mark Davis, 2021. "Stated willingness to participate in travel surveys: a cross-country and cross-methods comparison," Transportation, Springer, vol. 48(3), pages 1311-1327, June.
  94. Baker, Thomas L. & Meyer, Tracy & Chebat, Jean-Charles, 2013. "Cultural impacts on felt and expressed emotions and third party complaint relationships," Journal of Business Research, Elsevier, vol. 66(7), pages 816-822.
  95. Ioana Ancuta Iancu & Patrick Hendrick & Dan Doru Micu & Denisa Stet & Levente Czumbil & Stefan Dragos Cirstea, 2023. "The Influence of Cultural Factors on Choosing Low-Emission Passenger Cars," Sustainability, MDPI, vol. 15(8), pages 1-18, April.
  96. Bartikowski, Boris & Walsh, Gianfranco & Beatty, Sharon E., 2011. "Culture and age as moderators in the corporate reputation and loyalty relationship," Journal of Business Research, Elsevier, vol. 64(9), pages 966-972, September.
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