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Making sense of tourist shopping research: A critical review

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  • Jin, Haipeng
  • Moscardo, Gianna
  • Murphy, Laurie

Abstract

Shopping is a common activity for many tourists, but research into this phenomenon is piecemeal and fragmented. This paper provides a critical review of tourist shopping research with the aims of identifying progress, presenting a descriptive framework, and suggesting new areas and approaches for research. The paper identifies main themes in tourist shopping research based on a “4W2H” framework that examines who (segmentation), what (product), why (motivation), where (setting and service), how (behaviour and experience) and how much (expenditure). Attention then shifts to a review of conceptual, theoretical and methodological issues. The findings show that the area is dominated by quantitative studies and a reliance on four generic concepts – customer satisfaction, motivation, culture and attitude. A lack of appropriate and specific theoretical foundations is a major problem for the area and the paper concludes with a discussion of key topics that merit further attention and that could address this problem.

Suggested Citation

  • Jin, Haipeng & Moscardo, Gianna & Murphy, Laurie, 2017. "Making sense of tourist shopping research: A critical review," Tourism Management, Elsevier, vol. 62(C), pages 120-134.
    • Handle: RePEc:eee:touman:v:62:y:2017:i:c:p:120-134
    DOI: 10.1016/j.tourman.2017.03.027
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    Cited by:

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    3. Heesup Han & Wei Quan & Eloy Gil-Cordero & Juan-Pedro Cabrera-Sánchez & Jongsik Yu, 2021. "Performance of Retail Stores at Airports and Their Role in Boosting Traveler Satisfaction and Willingness to Repurchase," Sustainability, MDPI, vol. 13(2), pages 1-14, January.
    4. Robert Štefko & Jozef Džuka & Eva Litavcová & Darina Ňakatova & Martin Lačný, 2020. "Psychological Characteristics of a Tourist as Predictors of Expenditures: An Analytical Review and Proposal of the Predictive Model," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 14(3), September.
    5. Mohammad Javad Maghsoodi Tilaki & Gelareh Abooali & Massoomeh Hedayati Marzbali & Narimah Samat, 2021. "Vendors’ Attitudes and Perceptions towards International Tourists in the Malaysia Night Market: Does the COVID-19 Outbreak Matter?," Sustainability, MDPI, vol. 13(3), pages 1-20, February.
    6. Huixian Shen & Ivan Ka Wai Lai, 2022. "Souvenirs: A Systematic Literature Review (1981–2020) and Research Agenda," SAGE Open, , vol. 12(2), pages 21582440221, June.
    7. Ramsey Doug & Thimm Tatanja & Hehn Leonie, 2019. "Cross-border Shopping Tourism: A Switzerland-Germany Case Study," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 9(1), pages 3-17, May.

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