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Shopping Tourism or Tourists Shopping? A Case Study of South Africa's African Tourism Market

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  • Melville Saayman
  • Andrea Saayman

Abstract

Tourism to South Africa has increased consistently over the last 15 years and the country has become one of the most popular tourist destinations, not only in Africa, but also in the world. With 10 million tourists visiting South Africa, tourism has grown to become an important industry, contributing more than 8% to the country's gross domestic product (GDP); it has even surpassed earnings from gold exports as an important source of foreign exchange. A closer inspection of the arrivals statistics reveals that the majority (75%) of tourists are from Africa. In addition, 75% of all African tourists are from South Africa's neighbouring countries. However, most research on tourism to South Africa focuses on intercontinental arrivals. Among the reasons cited for the exclusion of African tourists is that these tourists visit South Africa for reasons other than tourism, such as shopping, business and study. This research addresses this shortcoming by analysing the trends in arrivals and spending by African tourists to South Africa. The paper sheds light on the reasons why African tourists travel to South Africa and shows the important role of South Africa as a wholesaler for Africa. It is postulated that the link between trade and tourism is much stronger for South Africa and its neighbours than is the case for other countries.

Suggested Citation

  • Melville Saayman & Andrea Saayman, 2012. "Shopping Tourism or Tourists Shopping? A Case Study of South Africa's African Tourism Market," Tourism Economics, , vol. 18(6), pages 1313-1329, December.
    • Handle: RePEc:sae:toueco:v:18:y:2012:i:6:p:1313-1329
    DOI: 10.5367/te.2012.0169
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    References listed on IDEAS

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    1. Denise Fry & Andrea Saayman & Melville Saayman, 2010. "The Relationship Between Tourism And Trade In South Africa," South African Journal of Economics, Economic Society of South Africa, vol. 78(3), pages 287-306, September.
    2. Gebhard Kirchgässner & Jürgen Wolters & Uwe Hassler, 2013. "Introduction to Modern Time Series Analysis," Springer Texts in Business and Economics, Springer, edition 2, number 978-3-642-33436-8, June.
    3. Lindsay W. Turner & Stephen F. Witt, 2001. "Forecasting Tourism Using Univariate and Multivariate Structural Time Series Models," Tourism Economics, , vol. 7(2), pages 135-147, June.
    4. Koi Nyen Wong & Tuck Cheong Tang, 2010. "Tourism and Openness to Trade in Singapore: Evidence Using Aggregate and Country-Level Data," Tourism Economics, , vol. 16(4), pages 965-980, December.
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    Cited by:

    1. Arkadiusz Malkowski & Bartosz Mickiewicz & Agnieszka Malkowska, 2020. "Shopping Tourism as a Factor in the Development of Peripheral Areas: The Case of the Polish-German Borderland," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 238-248.
    2. Gábor Michalkó & Tamara Rátz & Mátyás Hinek & Mihály Tömöri, 2014. "Shopping Tourism in Hungary during the Period of the Economic Crisis," Tourism Economics, , vol. 20(6), pages 1319-1336, December.
    3. Saayman, Andrea & Viljoen, Armand & Saayman, Melville, 2018. "Africa’s outbound tourism: An Almost Ideal Demand System perspective," Annals of Tourism Research, Elsevier, vol. 73(C), pages 141-158.
    4. Silva, Emmanuel Sirimal & Hassani, Hossein, 2022. "‘Modelling’ UK tourism demand using fashion retail sales," Annals of Tourism Research, Elsevier, vol. 95(C).
    5. Jin, Haipeng & Moscardo, Gianna & Murphy, Laurie, 2017. "Making sense of tourist shopping research: A critical review," Tourism Management, Elsevier, vol. 62(C), pages 120-134.
    6. Crush, Jonathan & Chikanda, Abel, 2015. "South–South medical tourism and the quest for health in Southern Africa," Social Science & Medicine, Elsevier, vol. 124(C), pages 313-320.
    7. Joan B. Garau-Vadell & María D. De-Juan-Vigaray, 2017. "International residential tourist shopping styles," Tourism Economics, , vol. 23(3), pages 485-505, May.

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