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Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village

Author

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  • Murphy, Laurie
  • Moscardo, Gianna
  • Benckendorff, Pierre
  • Pearce, Philip

Abstract

The study presented in this paper explores the phenomenon of Tourist Shopping Villages (TSVs) and the dimensions that contribute to satisfying visitor experiences. TSVs are defined as small towns and villages that base their tourist appeal on retailing, often in a pleasant setting marked by historical or natural amenities. A conceptual framework was developed in an attempt to explain and understand visitor satisfaction with the tourist shopping village experience. The results indicate the village performance on providing a unique local experience, value for money and regionally distinctive products, and opportunities for entertainment and bargain hunting were the key variables which most strongly predicted whether respondents were very satisfied or not. Surprisingly, the level of enthusiasm for leisure shopping did not have a strong influence on the visitor experience or satisfaction. Tourist shopping villages provide a unique setting in which recreational or leisure shopping occurs and are under-researched, particularly from the perspective of the visitor experience.

Suggested Citation

  • Murphy, Laurie & Moscardo, Gianna & Benckendorff, Pierre & Pearce, Philip, 2011. "Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 302-310.
    • Handle: RePEc:eee:joreco:v:18:y:2011:i:4:p:302-310
    DOI: 10.1016/j.jretconser.2011.02.004
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    Citations

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    Cited by:

    1. Pantano, Eleonora & Dennis, Charles, 2019. "Store buildings as tourist attractions: Mining retail meaning of store building pictures through a machine learning approach," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 304-310.
    2. Ye, Zi & Clarke, Graham & Newing, Andy, 2021. "Estimating small-area demand of urban tourist for groceries: The case of Greater London," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    3. Srivastava, Mala & Kaul, Dimple, 2014. "Social interaction, convenience and customer satisfaction: The mediating effect of customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1028-1037.
    4. Roni Armis & Hidehiko Kanegae, 2021. "Regional competitiveness of a post‐mining city in tourism: Ombilin coal mining heritage of Sawahlunto, Indonesia," Regional Science Policy & Practice, Wiley Blackwell, vol. 13(6), pages 1888-1910, December.
    5. Prentice, Catherine & Hsiao, Aaron, 2021. "Travel deterrents to regional destinations," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    6. Paraskevaidis, Pavlos & Andriotis, Konstantinos, 2015. "Values of souvenirs as commodities," Tourism Management, Elsevier, vol. 48(C), pages 1-10.
    7. Lee, Jung Ick & Ren, Tianbao & Park, Jungkun, 2021. "Investigating travelers’ multi-impulse buying behavior in airport duty-free shopping for Chinese traveler: Intrinsic and extrinsic motivations," Journal of Air Transport Management, Elsevier, vol. 92(C).
    8. Jin, Haipeng & Moscardo, Gianna & Murphy, Laurie, 2017. "Making sense of tourist shopping research: A critical review," Tourism Management, Elsevier, vol. 62(C), pages 120-134.
    9. Bahram Zeinali & Mohsen Jafarpour & Aghil Hessam & Bahman Shojaeivand & Hamid Zolghadr, 2014. "Tourists' Satisfaction with and Loyalty to Shopping Experience: A Socio-Demograhic Analysis," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(6), pages 67-84, June.
    10. Bianca B. Szytniewski & Bas Spierings, 2018. "Place Image Formation and Cross‐Border Shopping: German Shoppers in the Polish Bazaar in Słubice," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 109(2), pages 295-308, April.
    11. Yan Liu & Linchuan Yang & Kwong Wing Chau, 2020. "Impacts of Tourism Demand on Retail Property Prices in a Shopping Destination," Sustainability, MDPI, vol. 12(4), pages 1-14, February.
    12. Boulhosa Inês & Casais Beatriz, 2019. "Motivations for Tourism Shopping in Department Stores: An Exploratory Research about Tourists’ Profiles Visiting El Corte Inglés Gaia," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 9(1), pages 18-26, May.
    13. Lo, Ada & Qu, Hailin, 2015. "A theoretical model of the impact of a bundle of determinants on tourists’ visiting and shopping intentions: A case of mainland Chinese tourists," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 231-243.
    14. Xiaolong Guo & Ben Li & Yan Liu & Liang Liang, 2017. "Eliminating the Inconvenience of Carrying: Optimal Pricing of Delivery Service for Retailers," Service Science, INFORMS, vol. 9(3), pages 181-191, September.
    15. Choi, Miju & Law, Rob & Heo, Cindy Yoonjoung, 2016. "Shopping destinations and trust – Tourist attitudes: Scale development and validation," Tourism Management, Elsevier, vol. 54(C), pages 490-501.
    16. Rezaei, Sajad, 2015. "Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 1-15.
    17. Dion, Delphine & Arnould, Eric, 2011. "Retail Luxury Strategy: Assembling Charisma through Art and Magic," Journal of Retailing, Elsevier, vol. 87(4), pages 502-520.

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