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When culture shapes international business

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  • Apetrei, Andreea
  • Kureshi, Nadeem Ishaq
  • Horodnic, Ioana Alexandra

Abstract

This article discusses four standardization and adaptation strategies. Two strategies foster adaptation: one by submission, and the other by indifference. The other two strategies foster standardization: one by superiority and the other by disputable standardization. The study focuses on small and medium-sized enterprises (SMEs) because SME internationalization is the current trend in international business research. Interviews with entrepreneurs gather information on how entrepreneurs balance adaptation and standardization. The study shows that three main factors influence adaptation and standardization strategies: business activity, international business experience, and personal values. Results reveal a new dimension, namely customers relations, which scholars should consider in future research on adaptation and standardization.

Suggested Citation

  • Apetrei, Andreea & Kureshi, Nadeem Ishaq & Horodnic, Ioana Alexandra, 2015. "When culture shapes international business," Journal of Business Research, Elsevier, vol. 68(7), pages 1519-1521.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:7:p:1519-1521
    DOI: 10.1016/j.jbusres.2015.01.044
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    References listed on IDEAS

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    Cited by:

    1. Andreea Apetrei & José Luis Sánchez-García & Juan Sapena, 2019. "The controversial link between entrepreneurial activity and inequality," International Entrepreneurship and Management Journal, Springer, vol. 15(2), pages 485-502, June.
    2. Sahasranamam, Sreevas & Nandakumar, M.K. & Pereira, Vijay & Temouri, Yama, 2021. "Knowledge capital in social and commercial entrepreneurship: Investigating the role of informal institutions," Journal of International Management, Elsevier, vol. 27(1).

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