Quality Control Versus Innovation in Research on Marketing
AbstractBrownlie and Saren (this issue) claim that “few innovative papers appear in the top marketing journals.” They attribute this problem to incentive structures. They ask what steps might be taken by the various stakeholders to encourage the development and transmission of useful innovative ideas. Presumably, this means findings that might contribute to better practices in marketing management. I address the first two issues (the problem and why it occurs) by using empirical search by myself and others. 1 then speculate about the third issue-procedures for improving the publication prospects for useful innovations.
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Bibliographic InfoPaper provided by EconWPA in its series General Economics and Teaching with number 0502050.
Length: 5 pages
Date of creation: 11 Feb 2005
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quality control; innovation; research; marketing;
Find related papers by JEL classification:
- A - General Economics and Teaching
This paper has been announced in the following NEP Reports:
- NEP-ALL-2005-04-16 (All new papers)
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