Advanced Search
MyIDEAS: Login

Quality Control Versus Innovation in Research on Marketing

Contents:

Author Info

  • JS Armstrong

    (The Wharton School)

Abstract

Brownlie and Saren (this issue) claim that “few innovative papers appear in the top marketing journals.” They attribute this problem to incentive structures. They ask what steps might be taken by the various stakeholders to encourage the development and transmission of useful innovative ideas. Presumably, this means findings that might contribute to better practices in marketing management. I address the first two issues (the problem and why it occurs) by using empirical search by myself and others. 1 then speculate about the third issue-procedures for improving the publication prospects for useful innovations.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://128.118.178.162/eps/get/papers/0502/0502050.pdf
Download Restriction: no

Bibliographic Info

Paper provided by EconWPA in its series General Economics and Teaching with number 0502050.

as in new window
Length: 5 pages
Date of creation: 11 Feb 2005
Date of revision:
Handle: RePEc:wpa:wuwpgt:0502050

Note: Type of Document - pdf; pages: 5
Contact details of provider:
Web page: http://128.118.178.162

Related research

Keywords: quality control; innovation; research; marketing;

Find related papers by JEL classification:

This paper has been announced in the following NEP Reports:

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Raymond Hubbard & JS Armstrong, 2005. "Replications and Extensions in Marketing – Rarely Published But Quite Contrary," General Economics and Teaching 0502051, EconWPA.
  2. J. S. Armstrong, 2005. "Business School Prestige ^V Research versus Teaching," General Economics and Teaching 0502009, EconWPA.
  3. Joshua S. Gans & George B. Shepherd, 1994. "How Are the Mighty Fallen: Rejected Classic Articles by Leading Economists," Journal of Economic Perspectives, American Economic Association, vol. 8(1), pages 165-179, Winter.
  4. JS Armstrong & Raymond Hubbard, 2005. "Does the Need for Agreement Among Reviewers Inhibit the Publication of Controversial Findings?," General Economics and Teaching 0502052, EconWPA.
  5. JS Armstrong & Randall L. Schultz, 2005. "Principles Involving Marketing Policies: An Empirical Assessment," General Economics and Teaching 0502037, EconWPA.
  6. Armstrong, J Scott, 1991. " Prediction of Consumer Behavior by Experts and Novices," Journal of Consumer Research, University of Chicago Press, vol. 18(2), pages 251-56, September.
Full references (including those not matched with items on IDEAS)

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:wpa:wuwpgt:0502050. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (EconWPA).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.