Replications and Extensions in Marketing – Rarely Published But Quite Contrary

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Replications and Extensions in Marketing – Rarely Published But Quite Contrary

Author Info

Raymond Hubbard (Drake University)
JS Armstrong (The Wharton School)

Additional information is available for the following registered author(s):

J. Scott Armstrong

Abstract

Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journal space. On average, these extensions appeared seven years after the original study. The publication rate for such works has been decreasing since the 1970s. Published extensions typically produced results that conflicted with the original studies; of the 20 extensions published, 12 conflicted with the earlier results, and only 3 provided full confirmation. Published replications do not attract as many citations after publication as do the original studies, even when the results fail to support the original studies.

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Paper provided by EconWPA in its series General Economics and Teaching with number 0502051.

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Length: 22 pages
Date of creation: 11 Feb 2005
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Handle: RePEc:wpa:wuwpgt:0502051

Note: Type of Document - pdf; pages: 22
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A - General Economics and Teaching

This paper has been announced in the following NEP Reports:

NEP-ALL-2005-04-16 (All new papers)

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

Raymond Hubbard & JS Armstrong, 2005. "Are Null Results Becoming an Endangered Species in Marketing?," General Economics and Teaching 0502038, EconWPA. [Downloadable!]
Bell, Peter C. & O'Keefe, Robert M., 1991. "Editorial," European Journal of Operational Research, Elsevier, vol. 50(2), pages 111-112, January. [Downloadable!] (restricted)
Feige, Edgar L, 1975. "The Consequences of Journal Editorial Policies and a Suggestion for Revision," Journal of Political Economy, University of Chicago Press, vol. 83(6), pages 1291-95, December. [Downloadable!] (restricted)
Kellaris, James J & Cox, Anthony D, 1989. " The Effects of Background Music in Advertising: A Reassessment," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 16(1), pages 113-18, June.
Dewald, William G & Thursby, Jerry G & Anderson, Richard G, 1986. "Replication in Empirical Economics: The Journal of Money, Credit and Banking Project," American Economic Review, American Economic Association, vol. 76(4), pages 587-603, September. [Downloadable!] (restricted)
McGrath, Joseph E & Brinberg, David, 1983. " External Validity and the Research Process: A Comment on the Calder-Lynch Dialogue," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 10(1), pages 115-24, June.
Mayer, Thomas, 1980. "Economics as a Hard Science: Realistic Goal or Wishful Thinking?," Economic Inquiry, Oxford University Press, vol. 18(2), pages 165-78, April.
A G Wilson, 1976. "Editorial," Environment and Planning A, Pion Ltd, London, vol. 8(1), pages 1-1, January. [Downloadable!] (restricted)

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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

Raymond Hubbard & JS Armstrong, 2005. "Publication Bias Against Null Results," General Economics and Teaching 0502034, EconWPA. [Downloadable!]
JS Armstrong, 2005. "Quality Control Versus Innovation in Research on Marketing," General Economics and Teaching 0502050, EconWPA. [Downloadable!]
Ian Phau & Garick Kea, 2007. "Attitudes of University Students toward Business Ethics: A Cross-National Investigation of Australia, Singapore and Hong Kong," Journal of Business Ethics, Springer, vol. 72(1), pages 61-75, April. [Downloadable!] (restricted)
Ruyter,Ko,de & Wetzels,Martin, 2000. "The Role of Corporate Image and Extension Similarity in Service Brand Extensions," Research Memoranda 005, Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization. [Downloadable!]
JS Armstrong & Roderick J. Brodie & Andrew G. Parsons, 2004. "Hypotheses in Marketing Science: Literature Review and Publication Audit," General Economics and Teaching 0412013, EconWPA. [Downloadable!]

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