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Building The Business Case For Diversity In Offshoring

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Author Info
Carine Peeters () (Centre Emile Bernheim, Solvay Brussels School of Economics and Management, Université Libre de Bruxelles, Brussels and ECARES, Université Libre de Bruxelles.)
Patricia Garcia-Prieto () (Centre Emile Bernheim, Solvay Brussels School of Economics and Management, Université Libre de Bruxelles, Brussels.)
Sébastien Point (Université de Franche-Comté, EM Strasbourg Business School.)

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Abstract

Offshoring inevitably leads to increased cultural diversity in work relations. Most companies perceive this increased diversity as a risk, a problem that needs to be minimized or remedied for offshoring to succeed. Building on the business case for diversity management literature we propose an alternative positive view of cultural diversity in the context of offshore relationships. We suggest that the increased cultural diversity that offshoring brings can actually be an opportunity companies should recognize and leverage in order to foster business performance. We specifically argue that under certain conditions related to the organizational context, type of project, teams, and tasks offshored, offshore projects driven by innovation might actually hold a unique competitive advantage through the utilization of their team cultural diversity.

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File URL: http://www.solvay.edu/EN/Research/Bernheim/documents/wp09007.pdf
File Format: application/pdf
File Function: First version, 2009
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Publisher Info
Paper provided by Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim (CEB) in its series Working Papers CEB with number 09-007.RS.

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Length: 35 pages
Date of creation: Feb 2009
Date of revision:
Handle: RePEc:sol:wpaper:09-007

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Arie Y. Lewin & Silvia Massini & Carine Peeters, 2008. "Why Are Companies Offshoring Innovation? The Emerging Global Race for Talent," Working Papers CEB 08-009.RS, Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim (CEB). [Downloadable!]
  2. Bruce Kogut & Harbir Singh, 1988. "The Effect of National Culture on the Choice of Entry Mode," Journal of International Business Studies, Palgrave Macmillan Journals, vol. 19(3), pages 411-432, September. [Downloadable!] (restricted)
  3. Jody Evans & Felix T Mavondo, 2002. "Psychic Distance and Organizational Performance: An Empirical Examination of International Retailing Operations," Journal of International Business Studies, Palgrave Macmillan Journals, vol. 33(3), pages 515-532, September. [Downloadable!] (restricted)
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This page was last updated on 2009-11-26.

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