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The Keiretsu Fable - Where does the Truth Lie?

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Author Info
Anderson, Evelyn

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Abstract

The success of the Japanese automobile industry has mystified Western scholars for many decades. In the early post-war years, the industry did not receive any blessings from the Bank of Japan. Even MITI was a little pessimistic about the industry’s future. The inclusion of the automobile components industry as part of MITI’s “pick-the-winner” industrial policy appeared almost as an afterthought. Yet against all odds the industry flourished to become one of Japan’s best known success stories. Western scholars and business strategists alike are naturally keen to deconstruct this mystery, while Japanese scholars were no less enthusiastic in documenting and offering an explanation. Many explored the keiretsu structure (networking or supplier relationship) as a possible source of the industry’s competitive advantage. Something has gone amiss however, in this parallel effort, and gaps and misperceptions developed. This paper explores some of the myths surrounding this industry. In the process, it revaluates MITI’s policy and raised another research question of whether some of Toyota’s domestic competitors might have misinterpreted the nature of Toyota’s keiretsu.

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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 8112.

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Date of creation: Oct 2004
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Handle: RePEc:pra:mprapa:8112

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Related research
Keywords: keiretsu; industrial policy; exclusiveness; MITI;

Find related papers by JEL classification:
D21 - Microeconomics - - Production and Organizations - - - Firm Behavior
N15 - Economic History - - Macroeconomics and Monetary Economics; Growth and Fluctuations - - - Asia including Middle East
L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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  1. Ouchi, William, 1981. "Theory Z: How American business can meet the Japanese challenge," Business Horizons, Elsevier, vol. 24(6), pages 82-83. [Downloadable!] (restricted)
  2. Kirk Monteverde & David J. Teece, 1982. "Supplier Switching Costs and Vertical Integration in the Automobile Industry," Bell Journal of Economics, The RAND Corporation, vol. 13(1), pages 206-213, Spring. [Downloadable!] (restricted)
  3. Yoshiro Miwa & J. Mark Ramseyer, 2001. "The Fable of the Keiretsu," CIRJE F-Series CIRJE-F-109, CIRJE, Faculty of Economics, University of Tokyo. [Downloadable!]
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  4. Clive T. Edwards, 1997. "Japanese Interfirm Networks: Exploring the Seminal Sources of their Success," Journal of Management Studies, Blackwell Publishing, vol. 34(4), pages 489-510, 07. [Downloadable!] (restricted)
  5. Evelyn Anderson, 2003. "The Enigma of Toyota's Competitive Advantage: Is Denso the Missing Link in the Academic Literature?," Microeconomics Working Papers 376, East Asian Bureau of Economic Research. [Downloadable!]
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