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Television Viewing, Satisfaction and Happiness: Facts and Fiction

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  • Marco Gui
  • Luca Stanca

    ()

Abstract

Despite the increasing consumption of new media, watching television remains the most important leisure activity worldwide. Research on audience reactions has demostrated that there are major contradictions between television consumption and the satisfaction obtained from this activity. Similar findings have also emerged in the relationship between TV consumption and overall well-being. This paper argues that television viewing can provide a major example where consumption choices do not maximize satisfaction. We review the evidence on the welfare effects of TV consumption choices, focusing on two complementary dimensions: consumption satisfaction and overall well-being Within each of these two dimensions, we consider both absolute and relative over-consumption, referring to quantity and content of television viewing, respectively. We find that research in different social sciences provides evidence of overconsumption in television viewing. The relevance of these findings for consumption of new media is discussed in the conclusions.

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File URL: http://dipeco.economia.unimib.it/repec/pdf/mibwpaper167.pdf
File Function: First version, 2009
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Bibliographic Info

Paper provided by University of Milano-Bicocca, Department of Economics in its series Working Papers with number 167.

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Length: 28 pages
Date of creation: Jul 2009
Date of revision: Jul 2009
Handle: RePEc:mib:wpaper:167

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Keywords: satisfaction; rationality; media consumption; television;

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Cited by:
  1. Kohlin, Gunnar & Sills, Erin O. & Pattanayak, Subhrendu K. & Wilfong, Christopher, 2011. "Energy, gender and development: what are the linkages ? where is the evidence ?," Policy Research Working Paper Series 5800, The World Bank.

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