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Social Interactions in Demand

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Author Info

  • Grodner, Andrew

    ()
    (East Carolina University)

  • Kniesner, Thomas J.

    ()
    (Syracuse University)

Abstract

We examine theoretically demand in a two-good economy where the demand of one good is influenced by either a spillover effect in the form of an externality from other consumers’ choices and or a conformity effect representing a need for making similar choices as others. A positive spillover effect increases the demand for the good with interactions, and a conformity effect makes the demand curve pivot around the average market demand to make demand less price sensitive. The collateral implication is that spillover in consumption increases the associated derived demand for labor and conformity in consumption makes the associated derived demand for labor less elastic. Finally, we also demonstrate how the presence of a good with social interactions affects the demand for the good without social interactions and the associated demand for the labor producing the non-interactions good.

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Bibliographic Info

Paper provided by Institute for the Study of Labor (IZA) in its series IZA Discussion Papers with number 3656.

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Length: 14 pages
Date of creation: Aug 2008
Date of revision:
Handle: RePEc:iza:izadps:dp3656

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Related research

Keywords: conformity; consumer demand; social interactions; spillover; labor demand;

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References

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  1. Andrzej Grodner & Thomas J. Kniesner, 2003. "Social Interaction in Labor Supply," Center for Policy Research Working Papers 51, Center for Policy Research, Maxwell School, Syracuse University.
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Cited by:
  1. Julie Beugnot & Bernard Fortin & Guy Lacroix & Marie Claire Villeval, 2013. "Social Networks and Peer Effects at Works," Working Papers 1323, Groupe d'Analyse et de Théorie Economique (GATE), Centre national de la recherche scientifique (CNRS), Université Lyon 2, Ecole Normale Supérieure.
  2. Thomas J. Kniesner & Andrew Grodner & John A Bishop, 2011. "Social Interactions in the Labor Market," Center for Policy Research Working Papers 133, Center for Policy Research, Maxwell School, Syracuse University.
  3. Grajzl, Peter & Baniak, Andrzej, 2012. "Mandating behavioral conformity in social groups with conformist members," Journal of Economic Behavior & Organization, Elsevier, vol. 82(2), pages 479-493.

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