We study the design of profit maximizing single unit auctions under the assumption that the seller needs to incur costs to contact prospective bidders and inform them about the auction. With independent bidders’ types and possibly interdependent valuations, the seller’s problem can be reduced to a search problem in which the surplus is measured in terms of virtual utilities minus search costs. Compared to the socially efficient mechanism, the optimal mechanism features fewer participants, longer search conditional on the same set of participants, and inefficient sequence of entry.
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Paper provided by Iowa State University, Department of Economics in its series Staff General Research Papers with number
12662.
Length: 32 pages Date of creation: 24 Aug 2006 Date of revision: Publication status: Published in Journal of Economic Theory, May 2007, Vol. 134, No. 1, pp. 226-248. Handle: RePEc:isu:genres:12662
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References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
Roger B. Myerson, 1978.
"Optimal Auction Design,"
Discussion Papers
362, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
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