How the 'made in' can influence the eco-equality assessment of a product: An experimental study on the case of the European Ecolabel
AbstractThis research explores the country of origin effect on the evaluation of ecolabelled products. Findings from experimentation indicate that the mention of a country of origin with favorable image in terms of sustainable development has a neutral effect on the evaluation of an ecolabelled product. However, the indication of a country with a negative image affects negatively the product’ evaluation.
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Bibliographic InfoPaper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-140.
Length: 8 pages
Date of creation: 25 Feb 2014
Date of revision:
consumer behaviour; country of origin; european ecolabel; sustainable development;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2014-03-15 (All new papers)
- NEP-ENV-2014-03-15 (Environmental Economics)
- NEP-EXP-2014-03-15 (Experimental Economics)
- NEP-MKT-2014-03-15 (Marketing)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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- Lozano, Javier & Blanco, Ester & Rey-Maquieira, Javier, 2010. "Can ecolabels survive in the long run?: The role of initial conditions," Ecological Economics, Elsevier, vol. 69(12), pages 2525-2534, October.
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