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How the 'made in' can influence the eco-equality assessment of a product: An experimental study on the case of the European Ecolabel

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  • Sihem Dekhili
  • Mohamed Akli Achabou

Abstract

This research explores the country of origin effect on the evaluation of ecolabelled products. Findings from experimentation indicate that the mention of a country of origin with favorable image in terms of sustainable development has a neutral effect on the evaluation of an ecolabelled product. However, the indication of a country with a negative image affects negatively the product’ evaluation.

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File URL: http://www.ipag.fr/wp-content/uploads/recherche/WP/IPAG_WP_2014_140.pdf
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Bibliographic Info

Paper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-140.

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Length: 8 pages
Date of creation: 25 Feb 2014
Date of revision:
Handle: RePEc:ipg:wpaper:2014-140

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Related research

Keywords: consumer behaviour; country of origin; european ecolabel; sustainable development;

This paper has been announced in the following NEP Reports:

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  1. Insch, Gary S. & McBride, J. Brad, 2004. "The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct," Journal of Business Research, Elsevier, vol. 57(3), pages 256-265, March.
  2. Ravi Parameswaran & Attila Yaprak, 1987. "A Cross-National Comparison of Consumer Research Measures," Journal of International Business Studies, Palgrave Macmillan, vol. 18(1), pages 35-49, March.
  3. Price, Lydia J. & Dawar, Niraj, 2002. "The joint effects of brands and warranties in signaling new product quality," Journal of Economic Psychology, Elsevier, vol. 23(2), pages 165-190, April.
  4. Meyers-Levy, Joan & Tybout, Alice M, 1989. " Schema Congruity as a Basis for Product Evaluation," Journal of Consumer Research, University of Chicago Press, vol. 16(1), pages 39-54, June.
  5. Yuko Onozaka & Dawn Thilmany Mcfadden, 2011. "Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claim," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(3), pages 689-702.
  6. Lozano, Javier & Blanco, Ester & Rey-Maquieira, Javier, 2010. "Can ecolabels survive in the long run?: The role of initial conditions," Ecological Economics, Elsevier, vol. 69(12), pages 2525-2534, October.
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