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Values and Attitudes towards Innovation among Canadian, Chinese and Russian Students

Author

Listed:
  • Nadezhda Lebedeva

    (National Research University Higher School of Economics, Russia (Moscow))

  • Peter Schmidt

    (National Research University Higher School of Economics (Moscow, Russia). International Laboratory of Socio-Cultural research, The Co-Head; Giessen University, Germany)

Abstract

This study investigated relations of basic personal values to attitudes towards innovation among students in Russia, Canada, and Ñhina. Participants completed a questionnaire that included the SVS measure of values (Schwartz, 1992) and a new measure of attitudes towards innovation (Lebedeva, Tatarko, 2009). There are significant cultural and gender-related differences in value priorities and innovative attitudes among the Canadian, Russian, and Chinese college students. As hypothesized, across the full set of participants, higher priority given to Opennes to change values (self-direction, stimulation) related to positive attitudes toward innovation whereas higher priority given to Conservation values (conformity, security) related negatively. This is compatible with the results reported by other researchers (Shane, 1992, 1995; Dollinger, Burke & Gump, 2007). There were, however, culture-specific variations in some of these associations, which may be explained by cultural differences in value priorities or meanings and in implicit theories of creativity and innovation. Applying the Multiple-Group Multiple Indicators Multiple Causes Model (MGMIMIC) (Muthen 1989) has shown that the type of Values-Innovation mediation is different in the three countries. Whereas in Russia and Canada the effects of gender and age are fully mediated by the values, this is not true for China, where a direct effect of gender on innovation was found. The cultural differences in values, implicit theories of innovation, and their consequences for attitudes to innovation and personal well-being is finally discussed

Suggested Citation

  • Nadezhda Lebedeva & Peter Schmidt, 2013. "Values and Attitudes towards Innovation among Canadian, Chinese and Russian Students," HSE Working papers WP BRP 04/SOC/2013, National Research University Higher School of Economics.
    • Handle: RePEc:hig:wpaper:04/soc/2013
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    File URL: http://www.hse.ru/data/2012/03/16/1264845679/04SOC2012.pdf
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    References listed on IDEAS

    as
    1. Shane, Scott A., 1992. "Why do some societies invent more than others?," Journal of Business Venturing, Elsevier, vol. 7(1), pages 29-46, January.
    2. Bengt Muthén, 1989. "Latent variable modeling in heterogeneous populations," Psychometrika, Springer;The Psychometric Society, vol. 54(4), pages 557-585, September.
    3. Markus Marterbauer, 1996. "Konjunkturabschwächung verstärkt Anstieg der Arbeitslosigkeit. Prognose für 1996 und 1997," WIFO Monatsberichte (monthly reports), WIFO, vol. 69(4), pages 239-248, April.
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    Cited by:

    1. Peter Schmidt & Alexander Tatarko & Natalia Amerkhanova, 2013. "Entrepreneurial intention, values, and the reasoned action approach: results from a Russian population survey," HSE Working papers WP BRP 12/PSY/2013, National Research University Higher School of Economics.
    2. Nadezhda Lebedeva & Ekaterina Bushina, 2015. "The Impact of Values, Gender and Education on Creative Behaviour in Different Domains in Russian Regions," HSE Working papers WP BRP 34/PSY/2015, National Research University Higher School of Economics.
    3. Nadezhda Lebedeva & Ekaterina Osipova & Liubov Cherkasova, 2013. "Values and Social Capital as Predictors of Attitudes towards Innovation," HSE Working papers WP BRP 10/SOC/2013, National Research University Higher School of Economics.
    4. Peter Schmidt & Nadezhda N. Lebedeva, 2014. "Values, Efficacy And Trust As Determinants Of Innovative Organizational Behaviour In Russia," HSE Working papers WP BRP 21/PSY/2014, National Research University Higher School of Economics.
    5. Attila Varga & Mete Basar Baypinar, 2016. "Economic impact assessment of alternative European Neighborhood Policy (ENP) options with the application of the GMR-Turkey model," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 56(1), pages 153-176, January.
    6. Nadezhda Lebedeva & Lusine Grigoryan, 2013. "Implicit theories of innovativeness: a cross-cultural analysis," HSE Working papers WP BRP 16/SOC/2013, National Research University Higher School of Economics.

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    More about this item

    Keywords

    culture; values; innovation; attitudes; cross-cultural comparison; Multiple Group MIMIC Model.;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values

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