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Edutainment Radio, Women's Status and Primary School Participation: Evidence from Cambodia

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Author Info

  • Cheung, Maria

    ()
    (Dept. of Economics, Stockholm University)

Abstract

This paper investigates whether exposure to "edutainment" (education - entertainment) radio leads to improved women's status and primary school participation. Specifically, I examine a popular radio station focusing on gender issues in Cambodia. To identify the effect, I exploit plausible exogenous variation in over-the-air signal strength between radio transmitters and villages within a district, as well as the variation across time and space in exposure. Using individual data, both approaches show that the exposure had a significant impact on behavior by raising the women's decision-making power within the household and increasing children's primary school attendance. The latter impact is also reflected by higher primary school enrollment three years after exposure. The impact was found in both poor and rural house- holds confirming that radio is an effective vehicle to transmit information in the more marginalized areas. Suggestive evidence shows that the exposure also affected attitudes towards domestic violence and the prevalence of son preference which is a stepping stone towards changing socially constructed gender norms.

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Bibliographic Info

Paper provided by Stockholm University, Department of Economics in its series Research Papers in Economics with number 2012:5.

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Length: 46 pages
Date of creation: 12 Apr 2012
Date of revision:
Handle: RePEc:hhs:sunrpe:2012_0005

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Postal: Department of Economics, Stockholm, S-106 91 Stockholm, Sweden
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Related research

Keywords: Radio exposure; information; gender; women's status; schooling; enrollment; attitude; behavior; edutainment; Cambodia;

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  1. Filmer, Deon & Schady, Norbert, 2006. "Getting girls into school : evidence from a scholarship program in Cambodia," Policy Research Working Paper Series 3910, The World Bank.
  2. Cheung, Maria & Perotta, Maria, 2011. "The Impact of a Food For Education Program on Schooling in Cambodia," Seminar Papers 766, Stockholm University, Institute for International Economic Studies.
  3. Benjamin A. Olken, 2009. "Do Television and Radio Destroy Social Capital? Evidence from Indonesian Villages," American Economic Journal: Applied Economics, American Economic Association, vol. 1(4), pages 1-33, October.
  4. Robert Jensen & Emily Oster, 2009. "The Power of TV: Cable Television and Women's Status in India," The Quarterly Journal of Economics, MIT Press, vol. 124(3), pages 1057-1094, August.
  5. Stefano DellaVigna & Ethan Kaplan, 2006. "The Fox News Effect: Media Bias and Voting," NBER Working Papers 12169, National Bureau of Economic Research, Inc.
  6. Matthew A. Gentzkow & Jesse M. Shapiro, 2004. "Media, Education and Anti-Americanism in the Muslim World," Journal of Economic Perspectives, American Economic Association, vol. 18(3), pages 117-133, Summer.
  7. Chong, Alberto & Duryea, Suzanne & La Ferrara, Eliana, 2008. "Soap Operas and Fertility: Evidence from Brazil," CEPR Discussion Papers 6785, C.E.P.R. Discussion Papers.
  8. Jakob Svensson & David Yanagizawa, 2009. "Getting Prices Right: The Impact of the Market Information Service in Uganda," Journal of the European Economic Association, MIT Press, vol. 7(2-3), pages 435-445, 04-05.
  9. Qian, Nancy, 2006. "Missing Women and the Price of Tea in China: The Effect of Sex-Specific Earnings on Sex Imbalance," CEPR Discussion Papers 5986, C.E.P.R. Discussion Papers.
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