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Entry into Local Retail Food Markets in Sweden: A Real-Options Approach

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Author Info
Daunfeldt, Sven-Olov () (The Swedish Retail Institute (HUI))
Orth, Matilda () (School of Economics and Commercial law, Gothenburg University)
Rudholm, Niklas () (The Swedish Retail Institute (HUI))

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Abstract

A real-options approach was used, incorporating uncertainty and irreversibility of investments, to study the number of stores entering the Swedish retail food market during the period 1994-2002. It was found that uncertainty affected the entry-decision. Entry was less frequent in highly concentrated local retail food-markets characterized by a high degree of uncertainty, whereas higher profit opportunities seem to have increased the probability of entry.

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File URL: http://www.hui.se/LitiumDokument20/GetDocument.asp?archive=3&directory=72&document=815
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Publisher Info
Paper provided by The Swedish Retail Institute (HUI) in its series HUI Working Papers with number 1.

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Length: 27 pages
Date of creation: 22 Feb 2007
Date of revision:
Handle: RePEc:hhs:huiwps:0001

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Postal: The Swedish Retail Institute (HUI), Regeringsgatan 60, 103 29 Stockholm, Sweden
Phone: +46 (0)8 762 72 80
Fax: +46 (0)8 679 76 06
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Web page: http://www.hui.se/
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Related research
Keywords: Real options; uncertainty; retail food; entry; negative binomial regression;

Other versions of this item:

Find related papers by JEL classification:
L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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  1. Daunfeldt, Sven-Olov & Rudholm, Niklas, 2006. "Revenues as a Proxy for Profits: A Cautionary Note," HUI Working Papers 5, The Swedish Retail Institute (HUI). [Downloadable!]
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This page was last updated on 2009-12-3.


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