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Retour sur les origines du succès d'Amazon

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  • Min Feng

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse, TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse, UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse, Institut d'Administration des Entreprises (IAE) - Lyon)

  • Driss Bourazzouq

    (LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines, Université Paris-Saclay, UVSQ - Université de Versailles Saint-Quentin-en-Yvelines)

Abstract

l'objectif de cet article est de faire une rétrospective historique et séquentielle, sur une séquence spécifique du développement d'Amazon sur le marché international à travers la mobilisation des ressources juridique, l'objectif de l'article étant de démontrer que cette mobilisation des ressources juridique est l'un des facteurs ayant aidé Amazon à acquérir et développé un coeur de compétence au sein de son système logistique et d'avoir un avantage concurrentiel par rapport à ses concurrents. Notre travail se veut rétrospectif et explicatif, avec comme objectif de décrire au lecteur l'importance qu'a le droit de la propriété intellectuelle mais aussi d'autres domaines juridiques, dans la stratégie d'affaire, les rapports de concurrence et la volonté d'obtenir des avantages concurrentiels.

Suggested Citation

  • Min Feng & Driss Bourazzouq, 2021. "Retour sur les origines du succès d'Amazon," Working Papers hal-03241989, HAL.
    • Handle: RePEc:hal:wpaper:hal-03241989
    Note: View the original document on HAL open archive server: https://hal.science/hal-03241989
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    References listed on IDEAS

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    1. Joerg Freiling, 2004. "A Competence-based Theory of the Firm," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 15(1), pages 27-52.
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