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Estimation du poids d'un attribut environnemental : influence et effet des mesures d'évaluation

Author

Listed:
  • Eline Jongmans

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Alain Jolibert

    (INSEEC - INSEEC Alpes-Savoie - INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics, CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Julie Irwin

    (McCombs School of Business)

Abstract

Cet article étudie l'influence des mesures d'évaluation utilisées sur le poids alloué à un attribut environnemental lors de l'évaluation d'un produit. Les résultats de deux expérimentations montrent que les consommateurs tendent à systématiquement surévaluer un attribut environnemental lorsqu'il est évalué en mesure non monétaire et/ou jointe (par rapport à une évaluation en mesure monétaire et/ou séparée). Les conclusions de cette étude remettent en question le principe d'invariance de procédure et invitent les chercheurs et praticiens à prendre en considération la nature de la mesure d'évaluation utilisée pour évaluer le poids de tels attributs par les consommateurs. Mots-clés : invariance de procédure, attribut environnemental, consentement à payer, probabilité d'achat, choix discret

Suggested Citation

  • Eline Jongmans & Alain Jolibert & Julie Irwin, 2014. "Estimation du poids d'un attribut environnemental : influence et effet des mesures d'évaluation," Post-Print halshs-01185772, HAL.
    • Handle: RePEc:hal:journl:halshs-01185772
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01185772
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    References listed on IDEAS

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    Keywords

    Estimation du poids d'un attribut environnemental; influence et effet des mesures d'évaluation;

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