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L’innovation produit et service dans un contexte de pauvreté : une analyse multiniveau

Author

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  • Walid A Nakara

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Karim Messeghem

    (UM1 - Université Montpellier 1)

  • Andry Ramaroson

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

La question de la pauvreté suscite un intérêt croissant en entrepreneuriat. L'entrepreneuriat est vu comme un moyen de lutter contre la pauvreté. La littérature s'est pourtant peu intéressée à l'innovation dans ce contexte. Quelles sont les conditions pour que les entrepreneurs pauvres parviennent à innover ? Cette recherche propose d'y répondre à travers une étude auprès de 3 783 entrepreneurs en situation de pauvreté en France. Les résultats montrent que le capital humain, la motivation d'opportunité, les ressources financières mobilisées favorisent l'innovation. Par ailleurs, un environnement moins concurrentiel et des relations privilégiées avec les fournisseurs sont liés à une plus forte probabilité d'innover. Ces résultats sont utiles pour concevoir des programmes d'accompagnement adaptés aux entrepreneurs pauvres.

Suggested Citation

  • Walid A Nakara & Karim Messeghem & Andry Ramaroson, 2019. "L’innovation produit et service dans un contexte de pauvreté : une analyse multiniveau," Post-Print hal-02519418, HAL.
    • Handle: RePEc:hal:journl:hal-02519418
    Note: View the original document on HAL open archive server: https://hal.science/hal-02519418
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    Keywords

    Mots-clés: Entrepreneuriat; Pauvreté; Innovation produit et service; Accompagnement entrepreneurial; analyse multi-niveaux; Pays développés;
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