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How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence

Author

Listed:
  • Jessica Braojos
  • Jose Benitez

    (ESC [Rennes] - ESC Rennes School of Business)

  • Javier Llorens

Abstract

We theorized that the development of two contemporary social commerce-IT capabilities (social media and e-commerce) enables firms to engage online customers to improve their firm performance. We tested this theory by employing a secondary dataset on a sample of U.S. firms. The empirical analysis supported our theory in both examining the effects of social media and e-commerce as two individual capabilities and as two complementary capabilities. This study provides a unique organizational theory and empirical evidence on how social commerce-IT capabilities influence firm performance through the online engagement of customers.

Suggested Citation

  • Jessica Braojos & Jose Benitez & Javier Llorens, 2019. "How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence," Post-Print hal-02057780, HAL.
    • Handle: RePEc:hal:journl:hal-02057780
    DOI: 10.1016/j.im.2018.04.006
    Note: View the original document on HAL open archive server: https://rennes-sb.hal.science/hal-02057780
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