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Stakeholders’ Engagement and Strategic Management of Social Media

Author

Listed:
  • Leila Meratian Esfahani

    (Faculty of Architecture, Building and Planning, The University of Melbourne, Melbourne, Australia)

  • Lester W. Johnson

    (Faculty of Architecture, Building and Planning, The University of Melbourne, Melbourne, Australia)

Abstract

Social media is becoming integral to many organizations as a tool for marketing, customers’ service management, interacting with employees, etc. However, recent research shows that organizations are still struggling to find an effective way to strategically manage social media and engage with various stakeholders. As a result, there is a need to investigate the issue in depth. Therefore, in this paper, we develop a comprehensive conceptual model for organizations to engage with stakeholders and strategically managing social media.

Suggested Citation

  • Leila Meratian Esfahani & Lester W. Johnson, 2018. "Stakeholders’ Engagement and Strategic Management of Social Media," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 3(6), pages 47-56, September.
    • Handle: RePEc:mgs:jibrme:v:3:y:2018:i:6:p:47-56
    DOI: 10.18775/jibrm.1849-8558.2015.36.3004
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    More about this item

    Keywords

    Strategic management; Social media management; Social media engagement; Engaging stakeholders;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

    Statistics

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