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New trends in the global digital transformation process of the agri-food sector: An exploratory study based on Twitter

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  • Ancín, María
  • Pindado, Emilio
  • Sánchez, Mercedes

Abstract

The agri-food system is undergoing pervasive changes in business models, facilitated by the use of digital technologies. Although today it is almost inevitable for any business to adopt some level of digital transformation to strengthen their competitiveness, this transition in the agri-food sector could be more complex, given its characteristics.

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  • Ancín, María & Pindado, Emilio & Sánchez, Mercedes, 2022. "New trends in the global digital transformation process of the agri-food sector: An exploratory study based on Twitter," Agricultural Systems, Elsevier, vol. 203(C).
    • Handle: RePEc:eee:agisys:v:203:y:2022:i:c:s0308521x22001561
    DOI: 10.1016/j.agsy.2022.103520
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