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Modélisation de la structure sociale des groupes de discussion sur Internet: Implications pour le contrôle du marketing viral

Author

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  • Alexandre Steyer

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Renaud Garcia-Bardidia

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Pascale Quester

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, University of Adelaide)

Abstract

Nous analysons la structure des interactions informationnelles dans les groupes de discussion sur Internet. L'observation de réseaux sans échelle de variance infinie, validée ici empiriquement pour la première fois, confirme un potentiel de contagion interpersonnelle par l'information important, quoique imprévisible. Les fondements économétriques des méthodes de prévision classiques sembleraient donc mis en question.

Suggested Citation

  • Alexandre Steyer & Renaud Garcia-Bardidia & Pascale Quester, 2007. "Modélisation de la structure sociale des groupes de discussion sur Internet: Implications pour le contrôle du marketing viral," Post-Print hal-02054899, HAL.
    • Handle: RePEc:hal:journl:hal-02054899
    DOI: 10.1177/076737010702200303
    Note: View the original document on HAL open archive server: https://hal.science/hal-02054899
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    References listed on IDEAS

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    1. repec:dau:papers:123456789/7616 is not listed on IDEAS
    2. Maria Mercanti-Guérin, 2010. "Analyse Des Reseaux Sociaux Et Communautes En Ligne : Quelles Applications En Marketing ?," Post-Print hal-02054414, HAL.
    3. Moez LTIFI, 2014. "Determinants of Positive Word of Mouth in the Tunisian Tourism Sector," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 2(4), pages 107-122, April.
    4. Maria Mercanti-Guérin, 2010. "Facebook, un nouvel outil de campagne : Analyse des réseaux sociaux et marketing politique," Post-Print hal-02054422, HAL.

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