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Evidence on Learning and Network Externalities in the Diffusion of Home Computers

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Author Info
Austan Goolsbee
Peter J. Klenow

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Abstract

In this paper we examine the importance of local spillovers such as network externalities and learning from others in the diffusion of home computers using data on 110,000 U.S. households in 1997. Controlling for many individual characteristics, we find that people are more likely to buy their first home computer in areas where a high fraction of households already own computers or when a large share of their friends and family own computers. Further results suggest that these patterns are unlikely to be explained by city-specific unobserved traits. Looked at in more detail, the spillovers appear to come from experienced and intensive computer users. They are not associated with the use of any particular type of software but do seem to be highly tied to the use of e-mail and the Internet, consistent with computers being part of a local information and communications network.

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Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number 7329.

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Date of creation: Sep 1999
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Publication status: published as Goolsbee, Austan and Peter J. Klenow. "Evidence On Learning And Network Externalities In The Diffusion Of Home Computers," Journal of Law and Economics, 2002, v45(2,Oct), 317-343.
Handle: RePEc:nbr:nberwo:7329

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L6 - Industrial Organization - - Industry Studies: Manufacturing

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  1. Bikhchandani, Sushil & Hirshleifer, David & Welch, Ivo, 1998. "Learning from the Behavior of Others: Conformity, Fads, and Informational Cascades," Journal of Economic Perspectives, American Economic Association, vol. 12(3), pages 151-70, Summer. [Downloadable!] (restricted)
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  3. Charles M. Tiebout, 1956. "A Pure Theory of Local Expenditures," Journal of Political Economy, University of Chicago Press, vol. 64, pages 416. [Downloadable!] (restricted)
  4. Dybvig, Philip H. & Spatt, Chester S., 1983. "Adoption externalities as public goods," Journal of Public Economics, Elsevier, vol. 20(2), pages 231-247, March. [Downloadable!] (restricted)
  5. Boyan Jovanovic & Glenn MacDonald, 1994. "Competitive Diffusion," NBER Working Papers 4463, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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  6. Tom Downes & Shane Greenstein, 2000. "Universal Access and Local Commercial Internet Markets," Discussion Papers Series, Department of Economics, Tufts University 0017, Department of Economics, Tufts University. [Downloadable!]
  7. Mark Rosenzweig & Andrew D. Foster, . "Learning by Doing and Learning from Others: Human Capital and Technical Change in Agriculture," Home Pages _068, University of Pennsylvania. [Downloadable!]
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  8. Daniel S. Hamermesh, 1999. "The Art of Labormetrics," NBER Working Papers 6927, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  9. James J. Heckman & James M. Snyder, Jr., 1996. "Linear Probability Models of the Demand for Attributes with an Empirical Application to Estimating the Preferences of Legislators," NBER Working Papers 5785, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  10. Krueger, Alan B, 1993. "How Computers Have Changed the Wage Structure: Evidence from Microdata, 1984-1989," The Quarterly Journal of Economics, MIT Press, vol. 108(1), pages 33-60, February. [Downloadable!] (restricted)
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  11. Gautam Gowrisankaran & Joanna Stavins, 1999. "Network externalities and technology adoption: lessons from electronic payments," Working Papers 99-5, Federal Reserve Bank of Boston. [Downloadable!]
  12. Economides, Nicholas, 1996. "The economics of networks," International Journal of Industrial Organization, Elsevier, vol. 14(6), pages 673-699, October. [Downloadable!] (restricted)
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