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Mesure de l’attitude à l’égard de la MDD : nouvelles perspectives

Author

Listed:
  • Samy Belaïd

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Jérôme Lacoeuilhe

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Le contexte juridique et économique a une incidence sur les performances des marques de distributeurs. Leur part de marché stagne depuis plusieurs années. Forts de ce constat, nous avons souhaité nous focaliser sur les relations que les consommateurs entretiennent avec ce type de marque sachant que ce courant de recherche n'a été que peu développé au sein de ce domaine d'étude. Plus précisément, cet article propose le développement d'une échelle de mesure de l'attitude à l'égard de la MDD par ses déterminants potentiels.

Suggested Citation

  • Samy Belaïd & Jérôme Lacoeuilhe, 2015. "Mesure de l’attitude à l’égard de la MDD : nouvelles perspectives," Post-Print hal-01178082, HAL.
    • Handle: RePEc:hal:journl:hal-01178082
    Note: View the original document on HAL open archive server: https://hal.science/hal-01178082v2
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    References listed on IDEAS

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    1. Karim Messeghem & René-Pierre Beylier & Fatiha Fort, 2012. "Rôle des MDD de terroir dans la construction de la légitimité des distributeurs : le cas « Reflets de France »," Post-Print hal-01506141, HAL.
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    Citations

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    Cited by:

    1. Lacœuilhe, Jérôme & Louis, Didier & Lombart, Cindy, 2017. "Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 43-53.
    2. Jérôme Lacoeuilhe & Didier Louis & Cindy Lombart, 2017. "Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand," Post-Print hal-01672920, HAL.
    3. Samy Belaïd & Jérôme Lacoeuilhe, 2018. "Purchase motivations and levers to revitalize the core market store brands [Les motivations d’achat et leviers pour redynamiser l’offre des marques de distributeurs cœur de gamme]," Post-Print hal-01841502, HAL.
    4. Fatima Zahra Agzit & Hind Moussaid & Mohamed Sidmou & Mohamed Benmoussa, 2017. "Les Determinants De L’Attitude Des Consommateurs Envers Les Nouvelles Strategies Des Distributeurs : Analyse Qualitative Exploratoire Appliquee Au Cas Des Aliments Sante Vendus Sous Mdd," Post-Print hal-01757765, HAL.

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