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Purchase motivations and levers to revitalize the core market store brands
[Les motivations d’achat et leviers pour redynamiser l’offre des marques de distributeurs cœur de gamme]

Author

Listed:
  • Samy Belaïd

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Jérôme Lacoeuilhe

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Private label's market share (what is called mid-range, including store-brands and own-brands' products) is eroding, which raises questions about their performance. Studying literature's and professionals' arguments explaining the performance fall of these types of private labels allows to indentify what determines the attitudes towards them and to provide retailers with elements to rethink and revitalize the offer of private-label products. Keywords: store brands, private labels, national brands, attitude, loyalty.

Suggested Citation

  • Samy Belaïd & Jérôme Lacoeuilhe, 2018. "Purchase motivations and levers to revitalize the core market store brands [Les motivations d’achat et leviers pour redynamiser l’offre des marques de distributeurs cœur de gamme]," Post-Print hal-01841502, HAL.
    • Handle: RePEc:hal:journl:hal-01841502
    DOI: 10.7193/dm.090.75.89
    Note: View the original document on HAL open archive server: https://hal.science/hal-01841502
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    References listed on IDEAS

    as
    1. Karim Messeghem & René-Pierre Beylier & Fatiha Fort, 2012. "Rôle des MDD de terroir dans la construction de la légitimité des distributeurs : le cas « Reflets de France »," Post-Print hal-01506141, HAL.
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    3. Laure Ambroise & Jean-Marie Brignier & Clarinda Mathews, 2010. "Les motivations cachées des consommateurs de marques d'enseigne : et si on parlait d'autre chose que du rapport qualité-prix ?," Post-Print halshs-00649521, HAL.
    4. Anne-Sophie Binninger, 2007. "Les fondements psychologiques et relationnels des marques de distributeurs dans la distribution alimentaire," Post-Print halshs-02914877, HAL.
    5. Samy Belaïd & Jérôme Lacoeuilhe, 2015. "Mesure de l’attitude à l’égard de la MDD : nouvelles perspectives," Post-Print hal-01178082, HAL.
    6. Maud Daniel & Lucie Sirieix, 2012. "Les pratiques durables : une forme de résistance ordinaire ?," Post-Print hal-01506143, HAL.
    7. Clarinda Mathews & Jean-Marie Brignier & Laure Ambroise, 2010. "Les motivations cachées des consommateurs de marques d'enseigne : et si on parlait d'autre chose que du rapport qualité-prix ?," Post-Print halshs-00524734, HAL.
    8. Maud Daniel & Lucie Sirieix, 2012. "Les pratiques durables : une forme de résistance ordinaire ?," Post-Print hal-01506143, HAL.
    9. Coelho do Vale, Rita & Verga Matos, Pedro & Caiado, Jorge, 2016. "The impact of private labels on consumer store loyalty: An integrative perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 179-188.
    10. Mbaye Fall Diallo & Jean-Louis Chandon & Gérard Cliquet & Jean Philippe, 2013. "Factors influencing consumer behaviour towards store brands: evidence from the French market," Post-Print hal-01796015, HAL.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    store brands; private labels; national brands; attitude; loyalty.;
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