Measuring Power and Satisfaction in Societies with Opinion Leaders : An Axiomatization
AbstractA well-known model in sociology and marketing is that of opinion leadership. Opinion leaders are actors who are able to affect the behavior of their followers. Hence, opinion leaders have some power over their followers, and they can exercise this power by influencing their followers choice of action. We study a two-action model for a society with opinion leaders. We assume that each member of the society has an inclination to choose one of these actions and that the collective choice is made by simple majority of the actions chosen by each member. For this model, we axiomatize satisfaction and power scores, which allow us to investigate the effects of different opinion leader-follower structures.
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Bibliographic InfoPaper provided by HAL in its series Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) with number halshs-00587726.
Date of creation: Mar 2011
Date of revision:
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Collective choice; follower; opinion leader; power; satisfaction; axiomatization.;
Other versions of this item:
- René van den Brink & Agnieszka Rusinowska & Frank Steffen, 2011. "Measuring Power and Satisfaction in Societies with Opinion Leaders : An Axiomatization," Documents de travail du Centre d'Economie de la Sorbonne 11018, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
- Rene van den Brink & Agnieszka Rusinowska & Frank Steffen, 2011. "Measuring Power and Satisfaction in Societies with Opinion Leaders: An Axiomatization," Tinbergen Institute Discussion Papers 11-058/1, Tinbergen Institute.
- D71 - Microeconomics - - Analysis of Collective Decision-Making - - - Social Choice; Clubs; Committees; Associations
- D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
This paper has been announced in the following NEP Reports:
- NEP-ALL-2011-04-30 (All new papers)
- NEP-CDM-2011-04-30 (Collective Decision-Making)
- NEP-MKT-2011-04-30 (Marketing)
- NEP-POL-2011-04-30 (Positive Political Economics)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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