This paper challenges the common assumption that economic agents know their tastes. After reviewing previous research showing that valuation of ordinary products and experiences can be manipulated by non-normative cues, we present three studies showing that in some cases people do not even have a pre-existing sense of whether an experience is good or bad – even when they have experienced a sample of it.
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Paper provided by Federal Reserve Bank of Boston in its series Working Papers with number
05-10.
References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
Cass R. Sunstein & Daniel Kahneman & David Schkade & Ilana Ritov, 2001.
"Predictably Incoherent Judgements,"
Discussion Paper Series
dp273, Center for Rationality and Interactive Decision Theory, Hebrew University, Jerusalem.
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