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Mémorisation des prix par les enfants : Que nous apprennent leurs erreurs de rappel ?

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  • DAMAY, Coralie

Abstract

Ce papier s’appuie sur des théories de cognition numérique pour étudier les erreurs de rappel de prix faites par les enfants. L’objectif est, entre autre, de souligner les caractéristiques du prix qui sont sources d’erreurs et d’analyser la structure même de ces erreurs afin de comprendre le traitement de l’information-prix chez les enfants. Les résultats révèlent que le prix est codé de multiple façon qui affecte sa mémorisation. De plus, le niveau de cherté, la terminaison et le nombre de syllabes du prix influencent les erreurs réalisées.

Suggested Citation

  • DAMAY, Coralie, 2007. "Mémorisation des prix par les enfants : Que nous apprennent leurs erreurs de rappel ?," HEC Research Papers Series 871, HEC Paris.
    • Handle: RePEc:ebg:heccah:0871
    Note: Price recall; children; structure of mistakes; numerical cognition; 2 digits
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Rappel des prix; enfant; structure des erreurs; cognition numérique; nombre à deux chiffres;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
    • E31 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Price Level; Inflation; Deflation

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