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Mémorisation des prix par les enfants : Que nous apprennent leurs erreurs de rappel ?

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  • DAMAY, Coralie

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    Abstract

    Ce papier s’appuie sur des théories de cognition numérique pour étudier les erreurs de rappel de prix faites par les enfants. L’objectif est, entre autre, de souligner les caractéristiques du prix qui sont sources d’erreurs et d’analyser la structure même de ces erreurs afin de comprendre le traitement de l’information-prix chez les enfants. Les résultats révèlent que le prix est codé de multiple façon qui affecte sa mémorisation. De plus, le niveau de cherté, la terminaison et le nombre de syllabes du prix influencent les erreurs réalisées.

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    File URL: http://www.hec.fr/var/fre/storage/original/application/dbce0cb3405baa606a2e226afa624ea4.pdf
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    Bibliographic Info

    Paper provided by HEC Paris in its series Les Cahiers de Recherche with number 871.

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    Length: 32 pages
    Date of creation: 01 Oct 2007
    Date of revision:
    Handle: RePEc:ebg:heccah:0871

    Note: Price recall; children; structure of mistakes; numerical cognition; 2 digits
    Contact details of provider:
    Postal: HEC Paris, 78351 Jouy-en-Josas cedex, France
    Web page: http://www.hec.fr/
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    Related research

    Keywords: Rappel des prix; enfant; structure des erreurs; cognition numérique; nombre à deux chiffres;

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    1. Klayman, Joshua, 1985. "Children's decision strategies and their adaptation to task characteristics," Organizational Behavior and Human Decision Processes, Elsevier, Elsevier, vol. 35(2), pages 179-201, April.
    2. Gurumurthy Kalyanaram & Russell S. Winer, 1995. "Empirical Generalizations from Reference Price Research," Marketing Science, INFORMS, INFORMS, vol. 14(3_supplem), pages G161-G169.
    3. John, Deborah Roedder & Cole, Catherine A, 1986. " Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 13(3), pages 297-315, December.
    4. Marc Vanhuele & Gilles Laurent & Xavier Drze, 2006. "Consumers' Immediate Memory for Prices," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 33(2), pages 163-172, 07.
    5. Manoj Thomas & Vicki Morwitz, 2005. "Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 32(1), pages 54-64, 06.
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