Mémorisation des prix par les enfants : Que nous apprennent leurs erreurs de rappel ?

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Mémorisation des prix par les enfants : Que nous apprennent leurs erreurs de rappel ?

Author Info

DAMAY, Coralie ()

Abstract

Ce papier s’appuie sur des théories de cognition numérique pour étudier les erreurs de rappel de prix faites par les enfants. L’objectif est, entre autre, de souligner les caractéristiques du prix qui sont sources d’erreurs et d’analyser la structure même de ces erreurs afin de comprendre le traitement de l’information-prix chez les enfants. Les résultats révèlent que le prix est codé de multiple façon qui affecte sa mémorisation. De plus, le niveau de cherté, la terminaison et le nombre de syllabes du prix influencent les erreurs réalisées.

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Paper provided by HEC Paris in its series Les Cahiers de Recherche with number 871.

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Length: 32 pages
Date of creation: 01 Oct 2007
Date of revision:
Handle: RePEc:ebg:heccah:0871

Note: Price recall; children; structure of mistakes; numerical cognition; 2 digits
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Postal: HEC Paris, 78351 Jouy-en-Josas cedex, France
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Find related papers by JEL classification:
D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
D46 - Microeconomics - - Market Structure and Pricing - - - Value Theory
E31 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Price Level; Inflation; Deflation

This paper has been announced in the following NEP Reports:

NEP-ALL-2007-11-03 (All new papers)
NEP-MAC-2007-11-03 (Macroeconomics)

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

Manoj Thomas & Vicki Morwitz, 2005. "Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 32(1), pages 54-64, 06. [Downloadable!] (restricted)
Klayman, Joshua, 1985. "Children's decision strategies and their adaptation to task characteristics," Organizational Behavior and Human Decision Processes, Elsevier, vol. 35(2), pages 179-201, April. [Downloadable!] (restricted)
John, Deborah Roedder & Cole, Catherine A, 1986. " Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 13(3), pages 297-315, December.

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