Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire
AbstractAt a very early age, the child becomes a real consumer and the prices becomes part of his daily basis. This exploratory study shows that the child acquires a knowledge of prices through a non linear and non cumulative training, marked out by formative incidents. He uses measures and strategies of price evaluation. This procedure is influenced by interest, expertise and experience of children product.
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Bibliographic InfoPaper provided by HEC Paris in its series Les Cahiers de Recherche with number 820.
Length: 37 pages
Date of creation: 01 Mar 2005
Date of revision:
child-consumer; price konwoledge; memorization and estimation of prices;
Find related papers by JEL classification:
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- E31 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Price Level; Inflation; Deflation
This paper has been announced in the following NEP Reports:
- NEP-ALL-2006-03-18 (All new papers)
- NEP-MAC-2006-03-18 (Macroeconomics)
- NEP-MKT-2006-03-18 (Marketing)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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