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Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire

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  • Vanhuele, Marc

    ()

  • Damay, Coralie

    ()

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    Abstract

    At a very early age, the child becomes a real consumer and the prices becomes part of his daily basis. This exploratory study shows that the child acquires a knowledge of prices through a non linear and non cumulative training, marked out by formative incidents. He uses measures and strategies of price evaluation. This procedure is influenced by interest, expertise and experience of children product.

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    File URL: http://www.hec.fr/var/fre/storage/original/application/3dcbf2f973f79b6b46d93f7ec81f3201.pdf
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    Bibliographic Info

    Paper provided by HEC Paris in its series Les Cahiers de Recherche with number 820.

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    Length: 37 pages
    Date of creation: 01 Mar 2005
    Date of revision:
    Handle: RePEc:ebg:heccah:0820

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    Postal: HEC Paris, 78351 Jouy-en-Josas cedex, France
    Web page: http://www.hec.fr/
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    Related research

    Keywords: child-consumer; price konwoledge; memorization and estimation of prices;

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    1. Furnham, Adrian, 1999. "The saving and spending habits of young people," Journal of Economic Psychology, Elsevier, Elsevier, vol. 20(6), pages 677-697, December.
    2. John, Deborah Roedder & Cole, Catherine A, 1986. " Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 13(3), pages 297-315, December.
    3. Gurumurthy Kalyanaram & Russell S. Winer, 1995. "Empirical Generalizations from Reference Price Research," Marketing Science, INFORMS, INFORMS, vol. 14(3_supplem), pages G161-G169.
    4. Abramovitch, Rona & Freedman, Jonathan L. & Pliner, Patricia, 1991. "Children and money: getting an allowance, credit versus cash, and knowledge of pricing," Journal of Economic Psychology, Elsevier, Elsevier, vol. 12(1), pages 27-45, March.
    5. Jacobson, Robert & Obermiller, Carl, 1990. " The Formation of Expected Future Price: A Reference Price for Forward-Looking Consumers," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 16(4), pages 420-32, March.
    6. Ward, Scott, 1974. " Consumer Socialization," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 1(2), pages 1-14, Se.
    7. Urbany, Joel E & Dickson, Peter R, 1991. " Consumer Normal Price Estimation: Market versus Personal Standards," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 18(1), pages 45-51, June.
    8. Biswas, Abhijit & Wilson, Elizabeth J. & Licata, Jane W., 1993. "Reference pricing studies in marketing: A synthesis of research results," Journal of Business Research, Elsevier, Elsevier, vol. 27(3), pages 239-256, July.
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