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Assesing the frequency and clauses of out-of-stock events through store scanner data

Author

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  • Bayle-Tourtoulou, Anne-Sophie
  • Laurent, Gilles
  • Macé, Sandrine

Abstract

This paper aims to provide an answer to the question of out-of-stock events (OOS), their frequency, the sales losses they generate, and their causes. The authors provide two contributions. They describe a new sales-based measure of OOS computed on the basis of store-level scanner data and identify several of the main determinants of OOS. They also introduce a significant distinction between complete and partial OOS

Suggested Citation

  • Bayle-Tourtoulou, Anne-Sophie & Laurent, Gilles & Macé, Sandrine, 2006. "Assesing the frequency and clauses of out-of-stock events through store scanner data," HEC Research Papers Series 830, HEC Paris.
    • Handle: RePEc:ebg:heccah:0830
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    out-of-stock events; store-level scanner data; assortment; retailing; marketing metrics;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

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