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Assesing the frequency and clauses of out-of-stock events through store scanner data

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  • Bayle-Tourtoulou, Anne-Sophie

    ()

  • Laurent, Gilles

    ()

  • Macé, Sandrine

    ()

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    Abstract

    This paper aims to provide an answer to the question of out-of-stock events (OOS), their frequency, the sales losses they generate, and their causes. The authors provide two contributions. They describe a new sales-based measure of OOS computed on the basis of store-level scanner data and identify several of the main determinants of OOS. They also introduce a significant distinction between complete and partial OOS

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    File URL: http://www.hec.fr/var/fre/storage/original/application/bd46eabed81de0667167a9796b46a080.pdf
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    Bibliographic Info

    Paper provided by HEC Paris in its series Les Cahiers de Recherche with number 830.

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    Length: 47 pages
    Date of creation: 01 Jan 2006
    Date of revision:
    Handle: RePEc:ebg:heccah:0830

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    Postal: HEC Paris, 78351 Jouy-en-Josas cedex, France
    Web page: http://www.hec.fr/
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    Related research

    Keywords: out-of-stock events; store-level scanner data; assortment; retailing; marketing metrics;

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    1. Lau, Hon-Shiang & Hing-Ling Lau, Amy, 1996. "Estimating the demand distributions of single-period items having frequent stockouts," European Journal of Operational Research, Elsevier, vol. 92(2), pages 254-265, July.
    2. Ravi Anupindi & Maqbool Dada & Sachin Gupta, 1998. "Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products," Marketing Science, INFORMS, vol. 17(4), pages 406-423.
    3. Abel, Andrew B, 1985. "Inventories, Stock-Outs and Production Smoothing," Review of Economic Studies, Wiley Blackwell, vol. 52(2), pages 283-93, April.
    4. Subramanian Balachander & Peter H. Farquhar, 1994. "Gaining More by Stocking Less: A Competitive Analysis of Product Availability," Marketing Science, INFORMS, vol. 13(1), pages 3-22.
    5. Frechette, Darren L, 1999. "Stock-Outs and Supply Response Estimation under Rational Expectations," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 26(1), pages 59-77, March.
    6. Fitzsimons, Gavan J, 2000. " Consumer Response to Stockouts," Journal of Consumer Research, University of Chicago Press, vol. 27(2), pages 249-66, September.
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