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Antitrust Analysis of Supermarket Retailing: Common Global Concerns that Play Out in Local Markets

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Author Info
Cotterill, Ronald W.
Abstract

This paper reviews the basic antitrust standards for the supermarket industry including definition of product and geographic markets and the exercise of coordinated and unilateral market power. It surveys the structure-conduct-performance and the New Empirical Industrial Organization literature to highlight alternative tests for supermarket power. The focus is a supermarket chain’s ability to exercise buyer as well as seller power. Recent research on vertical pricing topics including noncompetitive pricing games, double marginalization, private labels, vertical foreclosure, vertical price leadership and price transmission expand the analysis to market channel pricing issues. The availability of comprehensive scanner data, new economic theory and extensive computing power now allows one to estimate food manufacturer and supermarket retailer pricing conduct in the wholesale market jointly with retailer conduct in the consumer market.

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File URL: http://purl.umn.edu/25184
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Publisher Info
Paper provided by University of Connecticut, Food Marketing Policy Center in its series Research Reports with number 25184.

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Date of creation: 2005
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Handle: RePEc:ags:uconnr:25184

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Related research
Keywords: market definition; market power; Nash Bertrand conduct; manufacturer Stackelberg conduct; price cost margin; market concentration; price transmission rate; Agribusiness; Industrial Organization;

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  1. Cotterill, Ronald W & Putsis, William P, Jr & Dhar, Ravi, 2000. "Assessing the Competitive Interaction between Private Labels and National Brands," Journal of Business, University of Chicago Press, vol. 73(1), pages 109-37, January. [Downloadable!] (restricted)
  2. Cotterill, Ronald W & Haller, Lawrence E, 1992. "Barrier and Queue Effects: A Study of Leading U.S. Supermarket Chain Entry Patterns," Journal of Industrial Economics, Blackwell Publishing, vol. 40(4), pages 427-40, December. [Downloadable!] (restricted)
  3. Chevalier, Judith A, 1995. "Capital Structure and Product-Market Competition: Empirical Evidence from the Supermarket Industry," American Economic Review, American Economic Association, vol. 85(3), pages 415-35, June. [Downloadable!] (restricted)
  4. Hyde, Charles E & Perloff, Jeffrey M, 1998. "Multimarket Market Power Estimation: The Australian Retail Meat Sector," Applied Economics, Taylor and Francis Journals, vol. 30(9), pages 1169-76, September. [Downloadable!] (restricted)
  5. Cotterill, Ronald W, 1986. "Market Power in the Retail Food Industry: Evidence from Vermont," The Review of Economics and Statistics, MIT Press, vol. 68(3), pages 379-86, August. [Downloadable!] (restricted)
  6. Howard Smith, 2004. "Supermarket Choice and Supermarket Competition in Market Equilibrium," Review of Economic Studies, Blackwell Publishing, vol. 71(1), pages 235-263, 01. [Downloadable!] (restricted)
  7. Luke Froeb & Daniel Hosken & Janis Pappalardo, 2004. "Economics Research at the FTC: Information, Retrospectives, and Retailing," Review of Industrial Organization, Springer, vol. 25(4), pages 353-374, October. [Downloadable!] (restricted)
  8. Dae-Wook Kim & Christopher R. Knittel, 2004. "Biases in Static Oligopoly Models? Evidence from the California Electricity Market," NBER Working Papers 10895, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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  9. Cotterill, Ronald W., 1998. "Estimation of Cost Pass Through to Michigan Consumers in the ADM Price Fixing Case," Research Reports 25148, University of Connecticut, Food Marketing Policy Center. [Downloadable!]
  10. Bettendorf, L & Verboven, F, 2000. "Incomplete Transmission of Coffee Bean Prices: Evidence from the Netherlands," European Review of Agricultural Economics, Oxford University Press for the Foundation for the European Review of Agricultural Economics, vol. 27(1), pages 1-16, March.
  11. Mills, David E, 1995. "Why Retailers Sell Private Labels," Journal of Economics & Management Strategy, Blackwell Publishing, vol. 4(3), pages 509-28, Fall.
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