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Consumer Purchasing Behavior in Response to Media Coverage of Avian Influenza

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Author Info
Beach, Robert
Zhen, Chen

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Abstract

Understanding consumer response to food safety information is important for quantifying consumer response to food safety events, predicting market impacts, and developing appropriate risk communication strategies. In this study, we present a methodology for analysis of consumer response to media coverage of avian influenza and an application using Italian data.

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Publisher Info
Paper provided by Southern Agricultural Economics Association in its series 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas with number 6750.

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Date of creation: 2008
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Handle: RePEc:ags:saeaed:6750

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Related research
Keywords: Avian influenza; food safety; Italy; meat demand; media index; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods; Q11; Q18;

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  1. Nicholas E. Piggott & Thomas L. Marsh, 2004. "Does Food Safety Information Impact U.S. Meat Demand?," American Journal of Agricultural Economics, American Agricultural Economics Association, vol. 86(1), pages 154-174, 02. [Downloadable!] (restricted)
  2. Igal Hendel & Aviv Nevo, 2006. "Measuring the Implications of Sales and Consumer Inventory Behavior," Econometrica, Econometric Society, vol. 74(6), pages 1637-1673, November. [Downloadable!] (restricted)
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  3. Crafton, Steven M & Hoffer, George E & Reilly, Robert J, 1981. "Testing the Impact of Recalls on the Demand for Automobiles," Economic Inquiry, Oxford University Press, vol. 19(4), pages 694-703, October.
  4. Fanelli, L & Mazzocchi, M, 2002. "A Cointegrated VECM Demand System for Meat in Italy," Applied Economics, Taylor and Francis Journals, vol. 34(13), pages 1593-1605, September. [Downloadable!] (restricted)
  5. Thomas L. Marsh & Ted C. Schroeder & James Mintert, 2004. "Impacts of meat product recalls on consumer demand in the USA," Applied Economics, Taylor and Francis Journals, vol. 36(9), pages 897-909, May. [Downloadable!] (restricted)
  6. Mitchell, Douglas W. & Speaker, Paul J., 1986. "A simple, flexible distributed lag technique : The polynomial inverse lag," Journal of Econometrics, Elsevier, vol. 31(3), pages 329-340, April. [Downloadable!] (restricted)
  7. Deaton, Angus S & Muellbauer, John, 1980. "An Almost Ideal Demand System," American Economic Review, American Economic Association, vol. 70(3), pages 312-26, June. [Downloadable!] (restricted)
  8. Burton, Michael & Young, Trevor, 1996. "The Impact of BSE on the Demand for Beef and Other Meats in Great Britain," Applied Economics, Taylor and Francis Journals, vol. 28(6), pages 687-93, June. [Downloadable!] (restricted)
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This page was last updated on 2009-12-11.

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