Consumer Purchasing Behavior in Response to Media Coverage of Avian Influenza
AbstractUnderstanding consumer response to food safety information is important for quantifying consumer response to food safety events, predicting market impacts, and developing appropriate risk communication strategies. In this study, we present a methodology for analysis of consumer response to media coverage of avian influenza and an application using Italian data.
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Bibliographic InfoPaper provided by Southern Agricultural Economics Association in its series 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas with number 6750.
Date of creation: 2008
Date of revision:
Avian influenza; food safety; Italy; meat demand; media index; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods; Q11; Q18;
Other versions of this item:
- Beach, Robert H. & Zhen, Chen, 2009. "Consumer Purchasing Behavior in Response to Media Coverage of Avian Influenza," 2009 Conference, August 16-22, 2009, Beijing, China 51742, International Association of Agricultural Economists.
- Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
- Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
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