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The media impact of animal disease on the US meat demand

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  • H. Holly Wang
  • Paul Gardner de Beville

Abstract

Consumers are sensitive to food safety problems such as the outbreak of animal diseases. This paper examined the impact on consumers’ consumption behavior from information about food safety reported in news media. Taking avian influenza outbreak as an example, we counted articles published in major newspapers in the United States between 2001 and 2009, and included variables constructed based on these counts in an Inverse Almost ideal Demand model using monthly market consumption data on chicken, duck, other poultry, beef, and pork to estimate the impact of news on actual demand of these meats. We found that U.S. consumers would reduce their poultry demand and substitute by livestock meats when such news is reported by media negatively. This effect is boundary‐unconstrained, i.e., the U.S. poultry market suffers irrespective to the country of the disease outbreak. However, the magnitude of the effect is lower if the outbreak is from overseas.

Suggested Citation

  • H. Holly Wang & Paul Gardner de Beville, 2017. "The media impact of animal disease on the US meat demand," Agribusiness, John Wiley & Sons, Ltd., vol. 33(4), pages 493-504, September.
    • Handle: RePEc:wly:agribz:v:33:y:2017:i:4:p:493-504
    DOI: 10.1002/agr.21501
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    Cited by:

    1. Wu, Karin, 2023. "Media Impact on Consumer Purchasing Decisions: Evidence from Avian Influenza," 2023 Annual Meeting, July 23-25, Washington D.C. 335852, Agricultural and Applied Economics Association.
    2. Ray Huffaker & Monika Hartmann, 2021. "Reconstructing dynamics of foodborne disease outbreaks in the US cattle market from monitoring data," PLOS ONE, Public Library of Science, vol. 16(1), pages 1-15, January.
    3. Alban Thomas, 2020. "Is there a win-win scenario with both limited beef production and reduced beef consumption?," Working Papers hal-02790948, HAL.
    4. Qianfeng Luo & Pengfei Liu & Zhi Li, 2023. "The influence of African swine fever information on consumers’ preference of pork attributes and pork purchase," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 71(1), pages 49-68, March.
    5. Qiujie Zheng & H. Holly Wang & Yonggang Lu, 2018. "Consumer Purchase Intentions for Sustainable Wild Salmon in the Chinese Market and Implications for Agribusiness Decisions," Sustainability, MDPI, vol. 10(5), pages 1-16, April.
    6. Karavolias, Joanna & House, Lisa A., 2018. "Demand Elasticities of Conventional and Raised without Antibiotics Chicken," 2018 Annual Meeting, August 5-7, Washington, D.C. 273991, Agricultural and Applied Economics Association.

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