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Local food purchasing frequency by locavores across market channels - implications for local food system development

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  • Mehrjerdi, Mahla Zare
  • Woods, Timothy

Abstract

Our study is a national consumer survey with 612 usable observations categorizes consumers according to their preference for local products utilizing a ‘periphery’, ‘mid-level’, and ‘core’ consumer designation. The main goal of the study is to determine how these designations, together with other demographic variables, explains frequency of local products purchased in each of three market channels – farmers markets, restaurants, and grocery. Tobit regression models for each market suggest greater frequency of purchases by ‘core’ consumers over ‘mid-level’ and ‘periphery’ take place in farm markets, followed by restaurants and then grocery. Positive income effects are observed in each model, as expected, while a negative age effect is only observed in local product purchase frequency in the restaurant setting. Female consumers were observed to have lower frequency of local food products only in farm markets.

Suggested Citation

  • Mehrjerdi, Mahla Zare & Woods, Timothy, 2018. "Local food purchasing frequency by locavores across market channels - implications for local food system development," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266769, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea18:266769
    DOI: 10.22004/ag.econ.266769
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    References listed on IDEAS

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    1. Carlos E. Carpio & Olga Isengildina-Massa, 2009. "Consumer willingness to pay for locally grown products: the case of South Carolina," Agribusiness, John Wiley & Sons, Ltd., vol. 25(3), pages 412-426.
    2. Dawn Thilmany & Craig A. Bond & Jennifer K. Bond, 2008. "Going Local: Exploring Consumer Behavior and Motivations for Direct Food Purchases," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(5), pages 1303-1309.
    3. Wolf, Marianne McGarry & Spittler, Arianne & Ahern, James, 2005. "A Profile of Farmers' Market Consumers and the Perceived Advantages of Produce Sold at Farmers' Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(1), pages 1-10, March.
    4. Hu, Wuyang & Batte, Marvin T. & Woods, Timothy A. & Ernst, Stanley C., 2010. "What is Local and for What Foods Does it Matter?," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida 56326, Southern Agricultural Economics Association.
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    Food Consumption/Nutrition/Food Safety;

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