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Farmers’ Perception of Precision Technology: The Case of Autosteer Adoption by Cotton Farmers

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  • D'Antoni, Jeremy M.
  • Mishra, Ashok K.
  • Powell, Rebekah R.
  • Martin, Steven W.

Abstract

Precision agriculture and autosteer technology are, overall, profitable investments for farmers, as previous literature has established. However, what has not been investigated is whether or not farmers perceive these technologies as such. This research postulates that cotton farmers must see potential for higher profits as a result of adopting precision technologies in order to adopt it. Using the 2009 Southern Cotton Precision Farming Survey and multinomial logit model, this research investigates farmers’ perception of precision agriculture and how those perceptions impact adoption of the autosteer GPS guidance system. Autosteer adoption was found to be significant and positively related to the perceived future importance of precision agriculture as well as farmers’ ranking of input cost savings relative to other attributes of the autosteer GPS technology. Additionally, results show that attributes of the cotton picker is another important factor in adoption of autosteer GPS technology.

Suggested Citation

  • D'Antoni, Jeremy M. & Mishra, Ashok K. & Powell, Rebekah R. & Martin, Steven W., 2012. "Farmers’ Perception of Precision Technology: The Case of Autosteer Adoption by Cotton Farmers," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119734, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea12:119734
    DOI: 10.22004/ag.econ.119734
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    4. Shang, Linmei & Heckelei, Thomas & Gerullis, Maria K. & Börner, Jan & Rasch, Sebastian, 2021. "Adoption and diffusion of digital farming technologies - integrating farm-level evidence and system interaction," Agricultural Systems, Elsevier, vol. 190(C).
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    6. Khanal, Aditya R. & Mishra, Ashok K. & Lambert, Dayton M. & Paudel, Krishna P., 2013. "A Bayesian Analysis of GPS Guidance System in Precision Agriculture: The Role of Expectations," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150421, Agricultural and Applied Economics Association.
    7. Yari Vecchio & Marcello De Rosa & Gregorio Pauselli & Margherita Masi & Felice Adinolfi, 2022. "The leading role of perception: the FACOPA model to comprehend innovation adoption," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 10(1), pages 1-19, December.
    8. Barnes, A.P. & Soto, I. & Eory, V. & Beck, B. & Balafoutis, A. & Sánchez, B. & Vangeyte, J. & Fountas, S. & van der Wal, T. & Gómez-Barbero, M., 2019. "Exploring the adoption of precision agricultural technologies: A cross regional study of EU farmers," Land Use Policy, Elsevier, vol. 80(C), pages 163-174.
    9. Murathi Kiratu, Nixon, 2014. "An Assessment of the Impact of Kilimo Plus Subsidy Program on Smallholder Farmers' Food Security and Income in Nakuru North District, Kenya," Research Theses 243470, Collaborative Masters Program in Agricultural and Applied Economics.
    10. Dillon, Emma J. & Moran, Brian, 2022. "Smartphone farming in Ireland," 96th Annual Conference, April 4-6, 2022, K U Leuven, Belgium 321160, Agricultural Economics Society - AES.
    11. Kiratu, Nixon Murathi & Mshenga, Patience M. & Ngigi, Margaret, 2016. "Determinants of smallholder farmers’ perception towards smart subsidies; a case of Nakuru Noth district, Kenya," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 249316, African Association of Agricultural Economists (AAAE).
    12. Michels, Marius & von Hobe, Cord-Friedrich & Mußhoff, Oliver, 2020. "Understanding the Adoption of Drones in German Agriculture," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305579, German Association of Agricultural Economists (GEWISOLA).
    13. Madhu Khanna & Shady S. Atallah & Saurajyoti Kar & Bijay Sharma & Linghui Wu & Chengzheng Yu & Girish Chowdhary & Chinmay Soman & Kaiyu Guan, 2022. "Digital transformation for a sustainable agriculture in the United States: Opportunities and challenges," Agricultural Economics, International Association of Agricultural Economists, vol. 53(6), pages 924-937, November.
    14. Nordmeyer, Eike Florenz, 2023. "German farmers' perceived usefulness of satellite-based index insurance - Insights from a transtheoretical model," 97th Annual Conference, March 27-29, 2023, Warwick University, Coventry, UK 334557, Agricultural Economics Society - AES.
    15. Michels, Marius & von Hobe, Cord-Friedrich & Mußhoff, Oliver, 2020. "Understanding the Adoption of Drones in German Agriculture," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305579, German Association of Agricultural Economists (GEWISOLA).
    16. Wang, Tong & Jin, Hailong & Sieverding, Heidi & Kumar, Sandeep & Miao, Yuxin & Rao, Xudong & Obembe, Oladipo & Mirzakhani Nafchi, Ali & Redfearn, Daren & Cheye, Stephen, 2023. "Understanding farmer views of precision agriculture profitability in the U.S. Midwest," Ecological Economics, Elsevier, vol. 213(C).
    17. Michels, Marius & Mußhoff, Oliver, 2021. "Understanding the adoption timing of smartphones in German agriculture," 61st Annual Conference, Berlin, Germany, September 22-24, 2021 317046, German Association of Agricultural Economists (GEWISOLA).
    18. Murage, A.W. & Midega, C.A.O. & Pittchar, J.O. & Khan, Zeyaur R., 2013. "Potential uptake determinants of climate-smart push-pull technology in drier agro-ecological zones of eastern Africa," 2013 Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia 161511, African Association of Agricultural Economists (AAAE).

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