Consumer Perceptions of Seafood Industries in the Wake of the Deepwater Horizon Oil Spill and Fukushima Daiichi Nuclear Disaster
AbstractThe impact of environmental disasters on consumers’ perceptions and preferences for specific food items has seldom been studied in the applied economics literature. Recent aquatic disasters, namely the Deepwater Horizon Oil Spill and Fukushima Daiichi Nuclear Disaster, have had profound impacts on fisheries serving US consumers and on agribusinesses within the aquaculture industry. This study explores consumer preferences using a nation-wide representative sample, and finds that twenty-nine percent of US consumers sought to reduce their seafood consumption due to the Deepwater Horizon Oil Spill and one-third of respondents indicated they sought to reduce their seafood consumption in the wake of the Daiichi nuclear disaster Additionally, over 50% believed that Asian seafood poses a consumer health risk because of the Japanese nuclear disaster. Understanding key factors that influence consumer behavior in the wake of environmental disasters can make fisheries, seafood industries and agribusiness more resilient when facing such catastrophic events. Our results find that key socio-demographic variables affect consumer behavior including gender, age, food safety concerns, value for country of origin labeling, and geographic location. Careful and efficient response by the seafood supply chain will enable effective communication with consumers and allow for optimal policy decision-making.
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Bibliographic InfoPaper provided by Michigan State University, Department of Agricultural, Food, and Resource Economics in its series Staff Papers with number 155582.
Date of creation: Aug 2013
Date of revision:
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More information through EDIRC
Seafood; Consumer perceptions; Deepwater Horizon; Fukushima Daiichi; Aquatic disaster; Agribusiness; Environmental Economics and Policy; Livestock Production/Industries; Marketing; Q00; Q18; Q22;
Find related papers by JEL classification:
- Q00 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - General
- Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
- Q22 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Fishery
This paper has been announced in the following NEP Reports:
- NEP-AGR-2013-08-31 (Agricultural Economics)
- NEP-ALL-2013-08-31 (All new papers)
- NEP-ENE-2013-08-31 (Energy Economics)
- NEP-ENV-2013-08-31 (Environmental Economics)
- NEP-MKT-2013-08-31 (Marketing)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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