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Valuing Consumer Preferences with the CUB Model: A Case Study of Fairtrade Coffee

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Author Info

  • Cicia, Gianni
  • Corduas, Marcella
  • Del Giudice, Teresa
  • Piccolo, Domenico

Abstract

In recent years, in the field of consumer behaviour, a large number of new models and instruments for preference analysis have been proposed. This strand of the literature has developed along two different lines. The first has produced approaches that have a more solid economic basis, but which at the same time require increasingly complex econometric analysis. Moreover, in this research field, based on stochastic utility theory and choice experiments, less weight is given to the socio-economic and psychometric characteristics of the individual in determining preferences. By contrast, the second strand has given rise to many methods to analyse consumer behaviour based on quality approaches such as laddering or focus groups where behavioural characteristics and lifestyles have regained primary importance in explaining the choices and “tastes” of individuals.

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Bibliographic Info

Paper provided by International European Forum on System Dynamics and Innovation in Food Networks in its series 2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria with number 59209.

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Date of creation: Oct 2009
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Handle: RePEc:ags:iefi09:59209

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Web page: http://www.fooddynamics.org/

Related research

Keywords: Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods;

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  1. Ferrini, Silvia & Scarpa, Riccardo, 2007. "Designs with a priori information for nonmarket valuation with choice experiments: A Monte Carlo study," Journal of Environmental Economics and Management, Elsevier, vol. 53(3), pages 342-363, May.
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Cited by:
  1. Maria Iannario & Marica Manisera & Domenico Piccolo & Paola Zuccolotto, 2012. "Sensory analysis in the food industry as a tool for marketing decisions," Advances in Data Analysis and Classification, Springer, vol. 6(4), pages 303-321, December.
  2. Hellberg-Bahr, Anneke & Pfeuffer, Martin & Spiller, Achim & Brummer, Bernhard, 2011. "Using Price Rigidities to Explain Pricing Strategies in the Organic Milk Chain," 2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria 122003, International European Forum on Innovation and System Dynamics in Food Networks.

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